August 26th, 2007 by Brett Hurt Founder and CEO
Yesterday, I was interviewed by Lisa Morgan on World Talk Radio. She recently launched a radio program named "Innovation & Ingenuity". This is more of a personal interview about my background as an entrepreneur, and I really enjoyed doing it. You can download it here. I also encourage you to check out her program archive if you are interested in this topic.
Sam and I will also be speaking at the conference Lisa is organizing, Online Market World, this October 3-5 in San Francisco. I will be speaking about driving customer acquisition and conversion through word-of-mouth marketing. I hope to see you there, and I'll probably see you at Shop.org's Annual Summit in Las Vegas first. It is rumored there are well over 2,500 confirmed attendees at this point, making it the largest online retail conference in history! I will be speaking about monetizing Web 2.0 at the Summit with Pinny Gniwisch, founder and EVP of Marketing at Ice.com, and Matt Corey, VP of Marketing at Golfsmith International, one of our earliest clients who has recently started to leverage ratings and reviews content in their print catalogs.
May 24th, 2007 by Brett Hurt Founder and CEO
Aloha from beautiful Maui! Debra and I are on vacation with our daughter, Rachel, celebrating our 11-year wedding anniversary.
During a little downtime this week, I have seen three profound examples of user-generated content in action:
1. Today, MarketingSherpa released a new case study on how President's Choice (large Canadian grocer) is leveraging online customer reviews of their private-label products in their stores, circulars, loyalty program, and product lab. It is well worth the read; it is one of the most powerful multichannel examples that we have worked on with any client to date. I also encourage you to look at the creative samples they provided. Note that free access is only available for seven days from the publish date.
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October 4th, 2006 by Sam Decker Chief Marketing Officer
If you're going to Shop.org Annual Summit next week in NY (Oct. 10-12) come see meet the team at booth #120. We have several announcements, case studies and demos to show you.
You can also come to a panel or roundtable we are hosting at the Web 2.0 Bootcamp (pre-show event) and during the summit. Here's our schedule if you want to print this.
And, for a select few people who read this (you can tell your closest colleagues) we are going to perform a unique display of ecommerce wizardry. Come by our booth and we will guess your conversion rate. If we get it wrong, we have a special 'under-the-table' giveaway for you (limited supply)!
Oh, and one more thing (this is like the peeler in the ginsu knife commercial, but better!)…
This is not announced anywhere else. Bryan Eisenberg (speaking at the conference) will be signing and we will give you FREE copies of his new best-selling book, Waiting for Your Cat to Bark, at our booth (#120) on Thursday, Oct. 12 at 1pm and 4:15pm breaks. He may be guessing some conversion rates as well!
See you there!
