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	<title>The Bazaarvoice Social Commerce Blog &#187; adsoftheworld.com</title>
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	<description>Ideas to Help Customers Build Your Business</description>
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		<title>Difference between Ads, PR, Branding&#8230;and User Reviews</title>
		<link>http://www.bazaarvoice.com/blog/2007/06/13/difference-between-ads-pr-brandingand-user-reviews/</link>
		<comments>http://www.bazaarvoice.com/blog/2007/06/13/difference-between-ads-pr-brandingand-user-reviews/#comments</comments>
		<pubDate>Wed, 13 Jun 2007 18:43:37 +0000</pubDate>
		<dc:creator>Sam Decker</dc:creator>
				<category><![CDATA[Thoughts on Social Commerce]]></category>
		<category><![CDATA[adsoftheworld.com]]></category>
		<category><![CDATA[Neutron]]></category>

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		<description><![CDATA[One of our clients forwarded us an &#039;interesting&#039; blog post from&#8230;]]></description>
			<content:encoded><![CDATA[<p>One of our clients forwarded us an &#039;interesting&#039; <a href="http://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing_pr_advertising_and_branding">blog post from Adsoftheworld.com</a> showing an analogy between Ads, PR and Branding:</p>
<p><img src="http://www.bazaarvoice.com/blog/wp-content/uploads/ad%2Bexpert.jpg" border="0" height="1599" width="410" /><br />
<em>Image courtesy of Neutron, LLC.</em></p>
<p>Unfortunately, the analogy didn&#039;t capture the more authentic form of marketing, through user reviews. So we took the liberty&#8230;</p>
<img src="http://www.bazaarvoice.com/blog/wp-content/uploads/reviews.png" border="0" height="379" width="410" />
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