Archive for the ‘Culture’ Category

Deborah de Freitas Brett Hurt opens up to shop.org about the importance of the customer voice and company culture

February 17th, 2010 by Deborah de Freitas Director, Marketing Communications

Brett Hurt, founder and CEO of BazaarvoiceOur founder and CEO Brett Hurt recently sat down with Ellen Davis, VP at NRF, to discuss his tips for starting a business, why he’s happy to be working in his hometown of Austin, and what he’d say to a CEO hesitant to use UGC – “You’re kidding yourself if you think all customers have great experiences… Why guess at what is happening when you can make it easy for consumers to communicate with you?”

The interview, available on Shop.org’s blog, also covers today’s hot topics in ecommerce: mobile, the economy, social media, and of course, customer ratings and reviews.

Brett also had the chance to touch on one of his favorite topics – building a great corporate culture – when asked about his upcoming book. “Corporate culture is a huge passion of mine, so I’m writing a book about building a great culture,” Brett told Shop.org. “The working title is How to Make Your Company Suck Less. It’s based on my experiences in founding five companies (Bazaarvoice, Coremetrics, and three other smaller endeavors), and I’ve reached out to other CEOs and experts to interview them, too.”

For more, including case studies of retailers that have used social commerce to create a better customer experience, read the whole interview on Shop.org’s blog.

Sam Decker Don’t dare a hot dog

January 30th, 2010 by Sam Decker Chief Marketing Officer

Sometimes you have to risk a little dignity to motivate people or make a point. And that risk goes up when video is involved. If you’ve seen our “More than Words” video or “Freedom” video you’ll see we’re no stranger to this kind of sacrifice.

So maybe it’s not surprising that my events manager, and a collection of Bazaarvoice executives, would put themselves on the roof of our garage in exchange for the Bazaarvoice team breaking the quarter’s Social Commerce Summit registration goals (it’s selling out fast, actually!). We blew away the stretch goal, so Sarah fulfilled her commitment to dance in her hot dog suit, with a few condiment executives joining.

If that’s what it takes, then that’s what it takes!

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Tara DeMarco Intern Blog Series | Manu Aggarwal, Business Development intern

December 18th, 2009 by Tara DeMarco Marketing Intern

ManuThis blog post is part of a series highlighting Bazaarvoice interns.

So, what’s it really like to work at Bazaarvoice? We’re asking interns for the real scoop. Manu Aggarwal joined Bazaarvoice three months ago as an intern in the Business Development department. He sat down with us to answer some questions about getting hired and making the most of an internship at Austin’s Best Place to Work.

How did you hear about Bazaarvoice? What made you want to work here?

I heard about Bazaarvoice through a professor and decided to do some more research.  The company impressed me because I believed in its value proposition both from a personal and professional perspective. Before I buy a product or service, I like to research online and see what others have to say about it. Bazaarvoice enables that kind of interaction. And being voted the best place to work in Austin definitely sparked my interest.

How did you apply for your position? What did you do to get hired?

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Brett Hurt V Foundation bullish on raising millions for cancer research

December 14th, 2009 by Brett Hurt Founder and CEO

v foundationI take joining Boards of directors very seriously, and I’m thrilled this month to be joining the Board of Directors for the V Foundation Wine Celebration. The celebration is a signature fundraiser for legendary sportscaster and coach Jim Valvano’s eponymous V Foundation, and has raised more than $30 million for research efforts to address a wide variety of cancers since it was first held eleven years ago.

My wife, Debra, and I became personally inspired when we attended the incredibly moving and motivating Wine Celebration in Napa last year, and we’ve become more involved since then. Earlier this year, we helped V Foundation use our Stories product to create a place for people to share their stories about Valvano and the work of The Foundation. I’m proud to say it’s now an incredibly poignant and supportive online community space that helps engage the community and inspire further donations. I lost my grandmother to cancer – it’s unfortunately one of those diseases that impacts just about everybody.

Even in tough economic times, it’s important to nourish our souls – I think it’s a huge part of being part of a community, and as a company, Bazaarvoice teams up to give back as well. This month we collectively sponsored five adopted families for Any Baby Can, collected dozens of coats and helped sort for Coats For Kids, and an in-house band is creating a CD to help raise funds for Austin Children’s Shelter. Our UK team recently ran the GRIM, an 8-mile off-road muddy race in the UK, to raise money for prostate cancer.

So, while we have a lot to celebrate this year at Bazaarvoice, there’s still a lot to do to help others, and we’ll continue to give back well into the future.

Ken Saunders New home means more collaboration

November 5th, 2009 by Ken Saunders Chief Financial Officer

This blog post is guest-written by Kathy Smith-Willman, Director of People Operations at Bazaarvoice.

We recently moved (for the eighth time in our company’s history!) to a new office — our largest ever. The plan is to continue to grow into this space and stay here awhile.

We did a lot of work planning the space to be bright, open, and have plenty of places for teammates to get together, and it’s really working out well. The new, upgraded space has prompted a lot of ad hoc meetings and hallway conversations that didn’t happen as much in our old space.

We’ve really worked to create a “home” for Bazaarvoice, and I think we’ve achieved it. Check out the photos of our new space.

Views from the new Bazaarvoice offices.Many of the offices have really gorgeous panoramic views of west Austin.

Casual meeting spaces spark conversation.The bright green adds a vibrant energy to the space.

Custom mural in the new Bazaarvoice game room.Of course, we still have room to play. The custom mural in the game room was created by local artist Josh Davies.

Coffee bar at the new Bazaarvoice office.Many of the materials used in the design were reclaimed/recycled.

Carollee Mitchell, Senior Implementation Project Manager at Bazaarvoice.

Tara DeMarco Intern Blog Series | Marketing intern turned full-time hire

November 4th, 2009 by Tara DeMarco Marketing Intern

This blog post is the first in a series highlighting Bazaarvoice interns.

Harrison Yeager, Marketing Operations Associate at Bazaarvoice.If you’re thinking about applying for an internship at Bazaarvoice, there’s no better way to learn what to expect than to ask an intern.

Harrison Yeager started his marketing internship at Bazaarvoice in January 2009. After a semester full of hard work, great experiences, and free snacks, Harrison joined the team as a full-time hire in the marketing department. He sat down with us to answer a few questions about Bazaarvoice, his internship, and the unbeatable culture at Austin’s Best Place to Work.

How did you hear about Bazaarvoice? What made you want to work here?

I first heard about Bazaarvoice through friends working here. As senior year rolled around, and I began investigating career options, I decided to learn more. I quickly realized how much I interacted with Bazaarvoice technology, and knew the company was onto something big. I recognized that Bazaarvoice was defining their space. This kind of market leadership and entrepreneurial spirit wasn’t something I saw at other companies I’d considered before. When my friends started to tell me about the great culture here, and then began to recruit me as a marketing intern, I couldn’t say no.

How did you apply for your position? What did you do to get hired?

Two friends and Bazaarvoice employees reached out to me about an internship. I submitted my resume to the marketing team and came in for an on-site interview. I was hired as a marketing intern, with one condition from my pending boss at Bazaarvoice. She would only hire me if I found a replacement for my old job, where I was working for her husband. Luckily, I found a replacement, and I was able to transition into my new role as marketing intern. I learned a lot during the internship. With a lot of hard work, collaborative input, dedication, and adding my own personality to the culture, the team decided they could use me as a full-time employee. At graduation, I was converted to Marketing Operations Associate, where I currently am a part of an awesome team.

How was your Bazaarvoice internship different from other jobs you’ve had in the past?

My internship was radically different from other jobs, mostly due to the amount of responsibility entrusted to me. As an intern at Bazaarvoice, people don’t seem to treat you any differently than they would a full-time employee. You’re given long-term projects with deadlines, integral business tasks, and the opportunity to find ways to improve the business overall. People value the “outsider” input an intern can bring. Today, as a full-time employee, I have seen this full circle while working with the new marketing interns. Sometimes I think an internship at Bazaarvoice can be more challenging and impactful than many full-time jobs.

What was the most important thing you learned in your internship?

The most important thing I learned as an intern was to stay focused on the objective, and always look for ways to improve. You should be able to justify the work you are doing by understanding the objective and the potential impact. As an intern, I always made sure I knew the end goal behind all the work I did, and how it would affect the business. Looking at process from different perspectives is a must, and this will help you identify ways to improve operations, as well as improve your own workflow and discipline.

What advice would you give others who’d like to intern here?

Bazaarvoice has an expectation that you will be good at what you can do here. If you really want to be a part of the team, you need to not only prove how good you may be at the given job, but how much you understand what Bazaarvoice is about. We look for people who believe in our culture, our potential, our market leadership, and the core of our business – the customer voice. If you can demonstrate this in the hiring process, then you are the type of person we are looking for.

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If you’re qualified for a Bazaarvoice internship, we’re hiring! If you know a passionate, talented, creative individual looking for the right place to build a career, refer them here.

Stay tuned to our blog for more on our interns and the awesome opportunities at Bazaarvoice.

Brant Barton Bazaarvoice helps out at Fall Service Day

October 30th, 2009 by Brant Barton Co-Founder and Chief Innovation Officer

There’s no better excuse to get out of the office on a Friday than to help out the Austin community.

15 Bazaarvoice employees volunteered last Friday at what was the largest Fall Service Day ever, with over 400 volunteers from the Austin high-tech industry in attendance. The event, hosted by the Entrepreneurs Foundation of Central Texas, resulted in 2,500 hours of service at Zilker Park, amounting to $50,000 in free labor.

Bazaarvoice team at Fall Service Day

As part of the Bazaarvoice Foundation, our commitment to serving the community, the Bazaarvoice team constructed a “Rain Garden” in the park’s botanical gardens. The rock installation will allow rain to flow from the surrounding buildings and water the plants in the garden. The team also planted tons of plants that will thrive in the rocky environment.

“Bazaarvoice always sends such a fun group!” said Shobie Partos of the Entrepreneurs Foundation. “The rain garden looks amazing, and the staff at Zilker Park are thrilled.”

"Rain Garden" at Zilker Park botanical gardens

Ken Saunders Passion & creativity: core to every Bazaarvoice employee

October 26th, 2009 by Ken Saunders Chief Financial Officer

This blog post is guest-written by Heather Henry, Director of Talent at Bazaarvoice.

While it takes more than a video to get hired at Bazaarvoice, culture is very important to us.

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Matthew Price heard about Bazaarvoice from a friend, and applied online through that friend (helping that friend make a cool referral bonus!). Then he got people talking at Bazaarvoice when his YouTube video, “Hire me Bazaarvoice!” started circulating around the office. A few months later, Matt has joined the team as an Implementation Engineer, and sat down with us to answer a few questions about Bazaarvoice, the hiring process, and our culture.

How do you think your nontraditional efforts toward getting hired related to the culture at BV?

Bazaarvoice is all about word of mouth, and the video was my attempt at using word of mouth to get my message across about all the reasons I felt I was a good fit for the job. It was also my way of showing that I’m passionate about working for Bazaarvoice, which is a prerequisite of every employee in the company. I was inspired by some of the classic Bazaarvoice YouTube marketing videos, especially “More Than Words” which is my personal favorite.

What made you want to work at Bazaarvoice?

I first learned about Bazaarvoice through Tina Dobie, who was my supervisor at a previous job. She’d been working for the company for a while and kept mentioning what a great place it is to work. As time passed, I started to hear more and more buzz about Bazaarvoice and its reputation for being the best place to work in Austin. Now that I’m here, I can see how that reputation came to be. It’s the people and the culture that make this place so great.

Throughout my career I’ve aspired to work with technologies that enrich people’s lives. To put it in the simplest terms, Bazaarvoice products empower consumers to make well-informed choices about product purchases. I read some books that I’d heard Brett Hurt talk about, including The Cluetrain Manifesto and The Influentials. I started to understand that the future of product marketing is word of mouth and social influence. It’s the democratization of the web at its height, and I think that’s pretty cool.

What prompted you to make this video? Do you think it helped or hurt, and why?

When I was thinking about applying for the job, I knew a lot of other really smart people who were also applying. I also knew that there were some very talented people already working for the company. I heard stories about the interview process being rigorous. I knew that in order to make it I had to do something to stand out from the crowd. I was messing around on the guitar one night, and half jokingly played a song about Bazaarvoice to my wife, and told her I was thinking of putting it on YouTube. Her response was surprisingly very positive. I’m pretty reserved, and wouldn’t have done it without my wife’s encouragement.

So I scoured the Bazaarvoice website and wrote lyrics about the products and specifically how I could be an asset to Bazaarvoice. The combination of the song, YouTube video, and my website, made all the difference in the world. When I created it I expected that the recruiter and hiring manager would get a laugh out of it, and that would be the extent of it. Little did I know that it would end up spreading around the entire company and going viral.

Though my experience and resume made me a good choice for the job, the video and website helped me get the position, and has been a great conversation starter as I meet people in the company. Everybody knows me as, “the guy that created the YouTube video.” The only down side is that I don’t think I’ll be hired for any singing gigs anytime soon.

What was the interview process like?

Daunting! I went through many rounds of interviews with everybody from coworkers to managers to executives. I had to take a couple different tests, and all of my knowledge and experience was thoroughly evaluated.

You’ve been here for 2 months now. What do you think so far?

I love it! I’ve never worked with such a hard working, fun loving, talented group of people. Everybody is completely accessible and eager to help each other out. My supervisor empowers me to do great work and is always available when I need guidance. It’s nice to have the resources available to give customers the white glove treatment.

What advice would you give people who want to work at Bazaarvoice?

Be ready and willing to demonstrate why you are passionate about working for Bazaarvoice. You need to have chops in your area of expertise, but you also need to be a good cultural fit. You should be able to interact with people on both a personal and professional level. Focus more on being interested than being interesting. It also helps to use your social network and leverage anybody that you know who works for Bazaarvoice.

Bazaarvoice is Austin’s number one place to work, and we’re hiring! If you know a passionate, talented, creative individual looking for the right place to build an enriching career, refer them here. If they’re hired, you could earn a referral bonus!

Mike Svatek Flying monkeys invade Bazaarvoice booth at shop.org!

September 25th, 2009 by Mike Svatek Chief Product Officer

Another year, another invigorating shop.org Summit. These events are always informative, and give us a great opportunity to meet new people and connect with clients. We’re always honored to be part of the Summit; CEO Brett Hurt and John Lazarchic from PETCO helped kick off the event at a well-attended boot camp session.

From a technical side, the most talked-about demonstration at our booth was of our Social Network Accelerators – how we integrate social networks, namely Facebook, with social commerce. It was a huge hit; take a moment to request a demo yourself.

Search was another hot topic. While inline search indexing is important, it’s just part of the overall picture. Read more about our search philosophy here and download a free whitepaper from Range Online Media here.

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We’re lucky in that booth traffic never really dies down for us at shop.org – one of the many reasons we attend each year. And while we like to think it’s because we’re so smart, we always try to think of fun ways to attract folks over. This year, we introduced Social Commerce Super Heroes in the form of – what else? – flying monkeys. We even set our very own (self-proclaimed) world record for the largest monkey launch in North America, thanks to our friends at Elasticpath, who orchestrated and, um, launched the effort (the launch happens at 1:10 in the video).

Each year we also try to have a great party, and this year was bigger and better than ever, thanks to our partners at ATG and Sapient. Sapient engineers created interactive touch-screen stations where attendees could get virtually married or order specialty drinks, all based on RFID bands. The party was great fun and full of interesting conversations.

Thanks again to everyone who came by, launched a monkey, or got married in Vegas with us! We’re already looking forward to next year.

Sam Decker Culture on the Road at Shop.org

September 22nd, 2009 by Sam Decker Chief Marketing Officer

If you’ve ever come across a Bazaarvoice booth at a tradeshow, chances are you spent the rest of the day tagged as “Kind of a Big Deal.”

Get your Badge Flair in Booth 706!Our tradeshow staple Badge Flair has been helping visitors to our booth express themselves since February 2007. Who needs a “Speaker” ribbon when you can sport one demanding “More Cowbell!”? Brightening up a bored (or hungover?) tradeshow attendee’s morning is how we bring a little bit of our Austin culture with us everywhere we go.

Gearing up for this year’s “Biggest Shop.org Annual Summit Ever,” the marketing team put the word out at the office for new badge flair submissions. After 213 submissions from nearly thirty people, our new set of flair was ready for the show. “Case of the Mondays” and “#AWESOME” made the new set at Booth 706, and our VP of Business Development, Brant Barton, took first prize with “Nice Tweets.”

But bringing the atmosphere of our home office on the road isn’t all fun and games. Sure, our company culture wins us awards like Austin’s Best Place to Work, but that doesn’t stop us from taking our booth attendee drivers very seriously.

For example, take our swag at this year’s Shop.org Summit. We devoted weeks to a rigorous screening process, evaluating dozens of various flying animal candidates. In the end, though, the Flying Monkeys were the hands-down favorite. Their scream is the scream of a true Social Commerce Superhero.

That, and the flying pigs just couldn’t pull off the cape.

Connect with the Bazaarvoice team at the show in Booth 706, or schedule a meeting with our executives here.

Get your Social Commerce Superhero in Booth 706!