Back in 2002, an old brand was reborn, taking those that thought they controlled…
Monthly Archives: September 2011
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Bazaarbrief: Online social norms spread offline
When social first began gaining popularity, it seemed inevitable that…
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When Dow and CCI fall, price mentions in UGC increase
The research in this post was conducted for our new report, The Conversation…
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Emotional connections with consumers: What must happen first?
For every dismissal of social that rests on that tired old “why…
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How to cultivate a vibrant UGC ecosystem
When we look at the healthiest relationships between website owners, consumers…
