The value of social data to businesses can’t be expressed by a single number,…
Monthly Archives: June 2011
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What companies should know about social hyper-users
For millions of people, social networking has become a constant part of…
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Erasing authenticity: When correcting is corrupting
We have a mission statement at Bazaarvoice: “Changing the world, one…
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What online fashion retailers can learn from boutiques about hesitant customers
Before I started working with Bazaarvoice, I launched my own sneaker boutique…
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Gamification’s “lipstick on a pig” pitfall (and three others to look out for)
Companies will spend $2.8 billion per year on gamification by 2016, according…
