Nearly half (48%) of shoppers use a combination of search and social media…
Monthly Archives: March 2011
-
-
Get off the beaten path: Taking shopper marketing from multi-channel to cross-channel
Our marketing hats are glued to our heads. We’re stuck believing there’s… -
Friends vs. Strangers, Pt. 2: How to build trust in your customers’ words
In my last post, I addressed the issue of friends vs. strangers when it comes…
-
Friends vs. Strangers, Pt. 1: Whose opinions will shoppers trust?
I'm at TED this week, and I've been thinking about the extraordinary…
