On OPEN Forum: How Bazaarvoice Beat the Odds

(@bazaarbrett) — 

I’m thrilled that Scott Allen, noted social media thought leader, has blogged about us at the American Express OPEN Forum. He and I, along with several other Bazaarvoice team members, talked about how we “beat the odds” as a start-up. If you haven’t had a chance to read Scott’s book, The Virtual Handshake, it’s worth the time.

Thanks, Scott, for a really insightful piece.

Read it on OPEN Forum: How Bazaarvoice Beat the Odds

  • http://twitter.com/ScottAllen Scott Allen

    Thanks, Brett — it was a pleasure to work with y'all on this. I've long been fascinated by Bazaarvoice's ability to succeed in a commodity marketplace, precisely by making what you offer NOT a commodity. That's what I tried to capture in the piece, and the big lesson I think for all entrepreneurs to take away from it.

  • http://twitter.com/ScottAllen Scott Allen

    Thanks, Brett — it was a pleasure to work with y'all on this. I've long been fascinated by Bazaarvoice's ability to succeed in a commodity marketplace, precisely by making what you offer NOT a commodity. That's what I tried to capture in the piece, and the big lesson I think for all entrepreneurs to take away from it.

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