http://www.bazaarvoice.com/blog/2010/03/08/new-video-transparency-is-%e2%80%9cgood%e2%80%9d/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2010/03/08/new-video-transparency-is-%e2%80%9cgood%e2%80%9d/comment-page-1/#comment-111533 Brook Shelley Fri, 12 Mar 2010 19:08:28 +0000 http://www.bazaarvoice.com/blog/?p=2774#comment-111533 It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy. It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy.

]]> http://www.bazaarvoice.com/blog/2010/03/08/new-video-transparency-is-%e2%80%9cgood%e2%80%9d/comment-page-1/#comment-131488 Brook Shelley Fri, 12 Mar 2010 19:08:00 +0000 http://www.bazaarvoice.com/blog/?p=2774#comment-131488 It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy. It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy.

]]> http://www.bazaarvoice.com/blog/2010/03/08/new-video-transparency-is-%e2%80%9cgood%e2%80%9d/comment-page-1/#comment-131489 Brook Shelley Fri, 12 Mar 2010 19:08:00 +0000 http://www.bazaarvoice.com/blog/?p=2774#comment-131489 It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy. It can be very difficult to be seen by the customers with advertising these days, as the market is essentially hyper-saturated with it. Word of mouth is clearly just as important today as it was in the pre- Internet times, but fortunately, the avenues for that content are vast now. Immediately being able to share your review with friends is fantastic for creating product buzz. The key seems to be ensuring that reviews don't stay static, but snowball into real revenue and marketing win. So, finding new ways to empower customers to spread and share their reviews is hugely important. Location services may be a nice way to have content spread to other customers, especially with Twitter, gowalla, and the like making such integration so easy.

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