Our founder and CEO Brett Hurt recently sat down with Ellen Davis, VP at NRF, to discuss his tips for starting a business, why he’s happy to be working in his hometown of Austin, and what he’d say to a CEO hesitant to use UGC – “You’re kidding yourself if you think all customers have great experiences… Why guess at what is happening when you can make it easy for consumers to communicate with you?”
The interview, available on Shop.org’s blog, also covers today’s hot topics in ecommerce: mobile, the economy, social media, and of course, customer ratings and reviews.
Brett also had the chance to touch on one of his favorite topics – building a great corporate culture – when asked about his upcoming book. “Corporate culture is a huge passion of mine, so I’m writing a book about building a great culture,” Brett told Shop.org. “The working title is How to Make Your Company Suck Less. It’s based on my experiences in founding five companies (Bazaarvoice, Coremetrics, and three other smaller endeavors), and I’ve reached out to other CEOs and experts to interview them, too.”
For more, including case studies of retailers that have used social commerce to create a better customer experience, read the whole interview on Shop.org’s blog.
