It's a fact: consumers want to hear from others like them when they shop for insurance, banking, healthcare – just as when they shop for everything else. How do you conquer corporate fear, consumer privacy, and liability concerns to give potential customers what they really want?
This webcast gets to the heart of these concerns, explaining how Nationwide Insurance tackled these issues – and won big with consumers.
Join us and see how Nationwide partnered with Bazaarvoice and Rosetta to:
- Overcome organizational concerns about posting user-generated content on their website
- Assess the issues and find the right solutions
- Measure the results of user-generated content across the entire business
Thursday, February 11, 2010
11:30 to 12:30 EST
Speakers
Sue McManus
Leader of Nationwide Direct and Customer Solutions
Nationwide Insurance
Shawn Morton
Director of Social Media
Nationwide Insurance
Adam Cohen
Partner, Social Media Lead
Rosetta
Marc Ostryniec
Vice President of Financial Services Division
Bazaarvoice
