Don't dare a hot dog

Sometimes you have to risk a little dignity to motivate people or make a point. And that risk goes up when video is involved. If you've seen our "More than Words" video or "Freedom" video you'll see we're no stranger to this kind of sacrifice.

So maybe it's not surprising that my events manager, and a collection of Bazaarvoice executives, would put themselves on the roof of our garage in exchange for the Bazaarvoice team breaking the quarter's Social Commerce Summit registration goals (it's selling out fast, actually!). We blew away the stretch goal, so Sarah fulfilled her commitment to dance in her hot dog suit, with a few condiment executives joining.

If that's what it takes, then that's what it takes!