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	<title>Comments on: Integrated campaign dramatically increases WOM for Roots</title>
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	<description>Ideas to Help Customers Build Your Business</description>
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		<title>By: Sephora exec talks mobile, Facebook, and the “next generation” of UGC &#171; The Bazaarvoice Social Commerce Blog</title>
		<link>http://www.bazaarvoice.com/blog/2009/12/02/integrated-campaign-dramatically-increases-wom-for-roots/comment-page-1/#comment-129392</link>
		<dc:creator>Sephora exec talks mobile, Facebook, and the “next generation” of UGC &#171; The Bazaarvoice Social Commerce Blog</dc:creator>
		<pubDate>Tue, 06 Jul 2010 19:13:34 +0000</pubDate>
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		<description>[...] their most engaged customers, learning from their feedback to improve products and services and generate effective marketing campaigns. “Use this audience as a focus group to help drive business decisions,” Julie [...]</description>
		<content:encoded><![CDATA[<p>[...] their most engaged customers, learning from their feedback to improve products and services and generate effective marketing campaigns. “Use this audience as a focus group to help drive business decisions,” Julie [...]</p>
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		<title>By: 5 great brands, 5 great ways to use social commerce &#171; The Bazaarvoice Social Commerce Blog</title>
		<link>http://www.bazaarvoice.com/blog/2009/12/02/integrated-campaign-dramatically-increases-wom-for-roots/comment-page-1/#comment-125211</link>
		<dc:creator>5 great brands, 5 great ways to use social commerce &#171; The Bazaarvoice Social Commerce Blog</dc:creator>
		<pubDate>Wed, 19 May 2010 14:58:08 +0000</pubDate>
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		<description>[...] year as a client. They also churned out several innovative contests to gather content – then spread this content across every channel, featuring reviews on site, via mobile, in print, and in [...]</description>
		<content:encoded><![CDATA[<p>[...] year as a client. They also churned out several innovative contests to gather content – then spread this content across every channel, featuring reviews on site, via mobile, in print, and in [...]</p>
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