Comments on: Nielsen study finds that 70% of people trust online recommendations from unknown users

By: Aiming to influence (and putting their money where their word of mouth is) « The Bazaarvoice Social Commerce Blog

Tue, 06 Jul 2010 18:41:14 +0000

[...] At first glance, the results of a recent Harris Interactive poll seem like nothing new to those of us following trends in social commerce. The poll found that 45% of Americans who use social media say reviews about companies, brands and products from friends or people in their social networks influence them either a great deal or a fair amount. We already know that people trust their friends, social networks, and even strangers online for shopping recommendations. [...]

By: SearchVoice microsite proven to drive significant organic search traffic « Bazaarblog

Mon, 05 Apr 2010 18:30:05 +0000

[...] likely even more will turn to online reviews this year – the latest Nielsen numbers show that 70% of customers trust online recommendations from unknown users, up 9% over [...]

By: Social commerce adds credibility « Bazaarblog

Social commerce adds credibility « Bazaarblog — Mon, 05 Apr 2010 13:02:04 +0000

[...] and all kinds of appealing marketing words to describe their products and services. But do shoppers trust these descriptions? Probably not. Numerous studies have shown as much: people don’t trust ads, people trust other [...]

By: Trendwatch Report: “Reviews are the New Advertising” | Bazaarblog

Trendwatch Report: “Reviews are the New Advertising” | Bazaarblog — Thu, 03 Sep 2009 15:09:19 +0000

[...] for trusted advice. This “forever need” is now being met through user-generated content. As Nielsen reported, 70% of people trust online opinions from unknown [...]

By: Twitter Trackbacks for Nielsen study finds that 70% of people trust online recommendations from unknown users | Bazaarblog [bazaarvoice.com/blog] on Topsy.com

Mon, 31 Aug 2009 16:04:49 +0000

[...] Nielsen study finds that 70% of people trust online recommendations from unknown users | Bazaarblog http://www.bazaarvoice.com/blog/2009/07/14/nielsen-study-finds-that-70-of-people-trust-online-recommendations-from-unknown-users – view page – cached The numbers don't lie: shoppers online trust the opinions of other shoppers like them. Second only to recommendations from people known, opinions posted — From the page [...]

By: Storytellers can now recommend products to others like them | Bazaarblog

Storytellers can now recommend products to others like them | Bazaarblog — Tue, 18 Aug 2009 11:03:28 +0000

[...] by enabling these storytellers to link their stories directly to their favorite CHEFS products, personally recommending them to fellow foodies. By integrating this new Bazaarvoice capability, Social Recommendations™, [...]

By: Danskin switches to Bazaarvoice Social Commerce Suite | Bazaarblog

Danskin switches to Bazaarvoice Social Commerce Suite | Bazaarblog — Wed, 22 Jul 2009 14:46:37 +0000

[...] Nielsen study finds that 70% of people trust online recommendations from unknown users [...]

By: Why Branding Is Important - A Primer on Brand Equity | Mike D. Merrill's Blog

Wed, 15 Jul 2009 14:54:04 +0000

[...] to the consumer. This is why word of mouth marketing is so critical for brands. In fact, a recent Nielson study finds that 70% of people trust online recommendations from unknown users. Brand equity is critical [...]