http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/ Ideas to Help Customers Build Your Business Sat, 20 Mar 2010 02:51:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-106724 Pizza Throwdown puts Domino’s Pizza Turnaround to the test | Bazaarblog Mon, 08 Feb 2010 13:17:27 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-106724 [...] Bazaarvoice promotes to our clients each day – negative reviews are a gift, an opportunity to improve your products and services to further delight your customers. We’ve seen this philosophy work wonders for clients like [...] [...] Bazaarvoice promotes to our clients each day – negative reviews are a gift, an opportunity to improve your products and services to further delight your customers. We’ve seen this philosophy work wonders for clients like [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-94225 Webinar Wrap-up: How to Deal with Negative Word of Mouth | Bazaarblog Tue, 22 Sep 2009 14:06:37 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-94225 [...] 80% of all reviews are positive. With the proliferation of social networks, today brands know that negative feedback is inevitable, and they’re learning to use negative feedback to improve offerings and build trust with [...] [...] 80% of all reviews are positive. With the proliferation of social networks, today brands know that negative feedback is inevitable, and they’re learning to use negative feedback to improve offerings and build trust with [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-92194 When Customers Aren’t Happy: How to Deal with Negative Word of Mouth | Bazaarblog Mon, 07 Sep 2009 12:04:36 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-92194 [...] customers speak, smart companies listen - and act. Negative feedback is inevitable, but companies are successfully using negative feedback to improve offerings and build trust in [...] [...] customers speak, smart companies listen – and act. Negative feedback is inevitable, but companies are successfully using negative feedback to improve offerings and build trust in [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-85437 Indextree's Internet Marketing Blog» What Social Media Can and Can’t Do for You Mon, 27 Jul 2009 19:25:09 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-85437 [...] bad word of mouth can be good for your brand [...] [...] bad word of mouth can be good for your brand [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-85047 Indextree's Internet Marketing Blog » What Social Media Can and Can’t Do for You Thu, 23 Jul 2009 10:45:24 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-85047 [...] bad word of mouth can be good for your brand [...] [...] bad word of mouth can be good for your brand [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-84804 What Social Media Can and Can’t Do for You | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 20 Jul 2009 01:57:07 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-84804 [...] bad word of mouth can be good for your brand [...] [...] bad word of mouth can be good for your brand [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-84547 Nielsen study finds that 70% of people trust online recommendations from unknown users | Bazaarblog Tue, 14 Jul 2009 11:01:40 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-84547 [...] to Bazaarvoice; our clients know that the mere presence of user-generated content on brand sites builds trust in the brand and drives sales, even for products without [...] [...] to Bazaarvoice; our clients know that the mere presence of user-generated content on brand sites builds trust in the brand and drives sales, even for products without [...]

]]> http://www.bazaarvoice.com/blog/2009/06/24/%e2%80%9cbad%e2%80%9d-reviews-are-good-for-your-brand/comment-page-1/#comment-83652 Godwin Pavamani Wed, 01 Jul 2009 15:38:10 +0000 http://www.bazaarvoice.com/blog/?p=1256#comment-83652 Great post Sam. Its great to hear about companies (like QVC, OTC) actually recognizing that customers are now co-creators of the product and doing something about it. Often I have seen companies making a foray into social media or UGC more as "corporate lip-service" and not really doing anything about feedback. Some firms dont even have dedicated staff to keep their social properties updated or to provide prompt responses to issues. Hopefully the examples called out above will provide CEOs/CMOs positive testimonies of how UGC (whether positive or negative feedback) can be turned into an ultimate positive. Great post Sam. Its great to hear about companies (like QVC, OTC) actually recognizing that customers are now co-creators of the product and doing something about it. Often I have seen companies making a foray into social media or UGC more as “corporate lip-service” and not really doing anything about feedback. Some firms dont even have dedicated staff to keep their social properties updated or to provide prompt responses to issues. Hopefully the examples called out above will provide CEOs/CMOs positive testimonies of how UGC (whether positive or negative feedback) can be turned into an ultimate positive.

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