Comments on: Bazaarvoice Stories deliver untapped customer passion http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Storytellers can now recommend products to others like them « Bazaarblog http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-115894 Storytellers can now recommend products to others like them « Bazaarblog Mon, 05 Apr 2010 18:29:21 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-115894 [...] recommendations get to the heart of social shopping: customer-to-customer selling, where customers help shoppers discover exciting new products they [...] [...] recommendations get to the heart of social shopping: customer-to-customer selling, where customers help shoppers discover exciting new products they [...]

]]> By: Stories Blog #3: Retailer success with Stories | Bazaarblog http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-95346 Stories Blog #3: Retailer success with Stories | Bazaarblog Thu, 01 Oct 2009 13:16:32 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-95346 [...] who have implemented successful brand association campaigns include beauty brand philosophy’s “Your Mom’s Philosophy” and Chefs Catalog tie-in with the latest wave of Julia Child [...] [...] who have implemented successful brand association campaigns include beauty brand philosophy’s “Your Mom’s Philosophy” and Chefs Catalog tie-in with the latest wave of Julia Child [...]

]]> By: Ann Newman http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-83097 Ann Newman Tue, 23 Jun 2009 22:40:08 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-83097 I totally agree that there's nothing that match's the "ring of truth" like a client win story. Having specialized in this "genre," for several years, I think the successful (and by that I mean compelling, memorable and reproducible) stories are just that -- stories. They need to have conflict and resolution. What was the client's pain point? How did Bazaar Voice resolve the issue? What were the obstacles -- the biggest challenges and what were the take-aways, the best practices? Beginning, middle, end, etc. I've applied for the Product Marketing Manager opening and think I would fit in perfectly with your culture, but I guess you'll have to interview me to decide. Hope you do -- sincerely Ann Newman I totally agree that there's nothing that match's the "ring of truth" like a client win story. Having specialized in this "genre," for several years, I think the successful (and by that I mean compelling, memorable and reproducible) stories are just that — stories. They need to have conflict and resolution. What was the client's pain point? How did Bazaar Voice resolve the issue? What were the obstacles — the biggest challenges and what were the take-aways, the best practices? Beginning, middle, end, etc.

I've applied for the Product Marketing Manager opening and think I would fit in perfectly with your culture, but I guess you'll have to interview me to decide. Hope you do — sincerely Ann Newman

]]> By: Ann Newman http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-131127 Ann Newman Tue, 23 Jun 2009 22:40:00 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-131127 I totally agree that there's nothing that match's the "ring of truth" like a client win story. Having specialized in this "genre," for several years, I think the successful (and by that I mean compelling, memorable and reproducible) stories are just that -- stories. They need to have conflict and resolution. What was the client's pain point? How did Bazaar Voice resolve the issue? What were the obstacles -- the biggest challenges and what were the take-aways, the best practices? Beginning, middle, end, etc. I've applied for the Product Marketing Manager opening and think I would fit in perfectly with your culture, but I guess you'll have to interview me to decide. Hope you do -- sincerely Ann Newman I totally agree that there's nothing that match's the "ring of truth" like a client win story. Having specialized in this "genre," for several years, I think the successful (and by that I mean compelling, memorable and reproducible) stories are just that — stories. They need to have conflict and resolution. What was the client's pain point? How did Bazaar Voice resolve the issue? What were the obstacles — the biggest challenges and what were the take-aways, the best practices? Beginning, middle, end, etc.

I've applied for the Product Marketing Manager opening and think I would fit in perfectly with your culture, but I guess you'll have to interview me to decide. Hope you do — sincerely Ann Newman

]]> By: Jennifer De Guelle http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-83010 Jennifer De Guelle Mon, 22 Jun 2009 20:04:33 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-83010 Thank you for the great post! This campaign is also relevant for non-profits/charitable organizations in that using UG stories is an effective means "to build customer engagement in their brand". A terrific example of a non-profit utilizing this strategy is the Children's Defense Fund (CDF) and their Beat the Odds Campaign. "Founded in 1990, the Beat the Odds program has awarded hundreds of scholarships to high school students who have overcome tremendous adversity in their lives and gone on to achieve academic excellence and give back to their communities." In sharing the individual stories of students who have "Beat the Odds", CDF partners with the local business community, politicians and dignitaries, media and the community at large; engaging them in raising awareness, and thus promoting and participating in the central mission of CDF, which is lifting children out of poverty and creating a level playing field for all children. Thank you for the great post!

This campaign is also relevant for non-profits/charitable organizations in that using UG stories is an effective means "to build customer engagement in their brand".

A terrific example of a non-profit utilizing this strategy is the Children's Defense Fund (CDF) and their Beat the Odds Campaign.

"Founded in 1990, the Beat the Odds program has awarded hundreds of scholarships to high school students who have overcome tremendous adversity in their lives and gone on to achieve academic excellence and give back to their communities."

In sharing the individual stories of students who have "Beat the Odds", CDF partners with the local business community, politicians and dignitaries, media and the community at large; engaging them in raising awareness, and thus promoting and participating in the central mission of CDF, which is lifting children out of poverty and creating a level playing field for all children.

]]> By: Jennifer De Guelle http://www.bazaarvoice.com/blog/2009/06/22/bazaarvoice-stories-deliver-untapped-customer-passion/comment-page-1/#comment-131126 Jennifer De Guelle Mon, 22 Jun 2009 20:04:00 +0000 http://www.bazaarvoice.com/blog/?p=1247#comment-131126 Thank you for the great post! This campaign is also relevant for non-profits/charitable organizations in that using UG stories is an effective means "to build customer engagement in their brand". A terrific example of a non-profit utilizing this strategy is the Children's Defense Fund (CDF) and their Beat the Odds Campaign. "Founded in 1990, the Beat the Odds program has awarded hundreds of scholarships to high school students who have overcome tremendous adversity in their lives and gone on to achieve academic excellence and give back to their communities." In sharing the individual stories of students who have "Beat the Odds", CDF partners with the local business community, politicians and dignitaries, media and the community at large; engaging them in raising awareness, and thus promoting and participating in the central mission of CDF, which is lifting children out of poverty and creating a level playing field for all children. Thank you for the great post!

This campaign is also relevant for non-profits/charitable organizations in that using UG stories is an effective means "to build customer engagement in their brand".

A terrific example of a non-profit utilizing this strategy is the Children's Defense Fund (CDF) and their Beat the Odds Campaign.

"Founded in 1990, the Beat the Odds program has awarded hundreds of scholarships to high school students who have overcome tremendous adversity in their lives and gone on to achieve academic excellence and give back to their communities."

In sharing the individual stories of students who have "Beat the Odds", CDF partners with the local business community, politicians and dignitaries, media and the community at large; engaging them in raising awareness, and thus promoting and participating in the central mission of CDF, which is lifting children out of poverty and creating a level playing field for all children.

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