http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-108983 The “Hidden” Impact of 100 Billion: the New Textbook | Bazaarblog Sun, 28 Feb 2010 16:56:23 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-108983 [...] broad multichannel marketing implications of user-generated content, from print, to TV, to online.  I’ll never forget the first time [...] [...] broad multichannel marketing implications of user-generated content, from print, to TV, to online.  I'll never forget the first time [...]

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-91631 Trendwatch Report: “Reviews are the New Advertising” | Bazaarblog Thu, 03 Sep 2009 15:09:34 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-91631 [...] Triumph – bad reviews are not the problem, they’re a symptom. There’s always an opportunity to solve the issue and delight an unhappy [...] [...] Triumph – bad reviews are not the problem, they’re a symptom. There’s always an opportunity to solve the issue and delight an unhappy [...]

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-83231 2009 Social Commerce Summit London | Bazaarblog Thu, 25 Jun 2009 14:28:19 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-83231 [...] also experience engaging seminars on customer-centricity, measuring ROI, breathing “Customer Oxygen,” and the Bazaarvoice product roadmap. View the full agenda [...] [...] also experience engaging seminars on customer-centricity, measuring ROI, breathing “Customer Oxygen,” and the Bazaarvoice product roadmap. View the full agenda [...]

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-77691 How UGC Affects Every Aspect of Your Business | Bazaarblog Fri, 17 Apr 2009 19:11:16 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-77691 [...] UGC impact every aspect of a company, from the customer service desk to the CEO’s office. In this series of blogs, we’ll explore how Bazaarvoice clients have seen real value across their organizations. You can [...] [...] UGC impact every aspect of a company, from the customer service desk to the CEO’s office. In this series of blogs, we’ll explore how Bazaarvoice clients have seen real value across their organizations. You can [...]

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-76549 Leadership Themes from My Talk at The Wharton School | Bazaarblog Sun, 05 Apr 2009 19:12:47 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-76549 [...] On the Bazaarvoice front, I believe our solution encourages humility through negative reviews.  You have nothing to be afraid of but having the data and the will to do something with it.  I have seen countless cases of initial shock to the negative, followed by the a-ha moment where the merchandiser realizes the reason they have such a high return rate with that product.  We are, after all, a digital reflection of offline word of mouth.  These are the conversations that people are having every day, like it or not (and you should like it - word of mouth drives your sales).  So have the humility to listen and do something about it.  Then have the wisdom to leverage it. [...] [...] On the Bazaarvoice front, I believe our solution encourages humility through negative reviews.  You have nothing to be afraid of but having the data and the will to do something with it.  I have seen countless cases of initial shock to the negative, followed by the a-ha moment where the merchandiser realizes the reason they have such a high return rate with that product.  We are, after all, a digital reflection of offline word of mouth.  These are the conversations that people are having every day, like it or not (and you should like it – word of mouth drives your sales).  So have the humility to listen and do something about it.  Then have the wisdom to leverage it. [...]

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-74343 Michele Wed, 25 Feb 2009 12:07:34 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-74343 It is good to see the results of UGC. I'll be watching to see how other forms beyond reviews help shape and drive purchasing. Particularly, what will happen when Facebook starts syndication? It is good to see the results of UGC. I'll be watching to see how other forms beyond reviews help shape and drive purchasing. Particularly, what will happen when Facebook starts syndication?

]]> http://www.bazaarvoice.com/blog/2009/02/25/cross-functional-impact-of-ugc-marketing/comment-page-1/#comment-131116 Michele Wed, 25 Feb 2009 12:07:00 +0000 http://www.bazaarvoice.com/blog/?p=603#comment-131116 It is good to see the results of UGC. I'll be watching to see how other forms beyond reviews help shape and drive purchasing. Particularly, what will happen when Facebook starts syndication? It is good to see the results of UGC. I'll be watching to see how other forms beyond reviews help shape and drive purchasing. Particularly, what will happen when Facebook starts syndication?

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