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	<title>Comments on: Ratings &amp; Reviews #1 Content Tool to Get Reluctant Shoppers to Buy</title>
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	<link>http://www.bazaarvoice.com/blog/2009/02/23/ratings-reviews-1-content-tool-to-get-reluctant-shoppers-to-buy/</link>
	<description>Ideas to Help Customers Build Your Business</description>
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		<title>By: Lessons From a Japanese Retailer &#171; Bazaarblog</title>
		<link>http://www.bazaarvoice.com/blog/2009/02/23/ratings-reviews-1-content-tool-to-get-reluctant-shoppers-to-buy/comment-page-1/#comment-115811</link>
		<dc:creator>Lessons From a Japanese Retailer &#171; Bazaarblog</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:44:16 +0000</pubDate>
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		<description>[...] but now have more expectations to make their money work for them. On both sides of the spectrum, customers are demanding better information to make decisions, whether online or in-store. @Cosme rapidly grew its online business off authentic customer content [...]</description>
		<content:encoded><![CDATA[<p>[...] but now have more expectations to make their money work for them. On both sides of the spectrum, customers are demanding better information to make decisions, whether online or in-store. @Cosme rapidly grew its online business off authentic customer content [...]</p>
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		<title>By: Customer voice drives business purchase decisions &#124; Bazaarblog</title>
		<link>http://www.bazaarvoice.com/blog/2009/02/23/ratings-reviews-1-content-tool-to-get-reluctant-shoppers-to-buy/comment-page-1/#comment-81435</link>
		<dc:creator>Customer voice drives business purchase decisions &#124; Bazaarblog</dc:creator>
		<pubDate>Sat, 30 May 2009 14:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.bazaarvoice.com/blog/?p=600#comment-81435</guid>
		<description>[...] The key in social media is for marketers to ease off the traditional promotional angle and let their customers do the marketing for them. [...]</description>
		<content:encoded><![CDATA[<p>[...] The key in social media is for marketers to ease off the traditional promotional angle and let their customers do the marketing for them. [...]</p>
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