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	<title>Comments on: HO-HO-Whole lotta Holiday Promotions</title>
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	<link>http://www.bazaarvoice.com/blog/2009/01/16/ho-ho-whole-lotta-holiday-promotions/</link>
	<description>Ideas to Help Customers Build Your Business</description>
	<lastBuildDate>Sat, 20 Mar 2010 02:51:50 -0700</lastBuildDate>
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		<title>By: Have Your Spring Cleaned Your Email Marketing Yet? &#124; FutureNow's GrokDotCom / Marketing Optimization Blog</title>
		<link>http://www.bazaarvoice.com/blog/2009/01/16/ho-ho-whole-lotta-holiday-promotions/comment-page-1/#comment-77874</link>
		<dc:creator>Have Your Spring Cleaned Your Email Marketing Yet? &#124; FutureNow's GrokDotCom / Marketing Optimization Blog</dc:creator>
		<pubDate>Mon, 20 Apr 2009 15:38:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.bazaarvoice.com/blog/?p=531#comment-77874</guid>
		<description>[...] online - have you revised the way your email marketing is written? Be innovative and relevant. Leverage the voice of your customer as well. Are you leveraging social media as [...]</description>
		<content:encoded><![CDATA[<p>[...] online &#8211; have you revised the way your email marketing is written? Be innovative and relevant. Leverage the voice of your customer as well. Are you leveraging social media as [...]</p>
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		<title>By: James Gurd</title>
		<link>http://www.bazaarvoice.com/blog/2009/01/16/ho-ho-whole-lotta-holiday-promotions/comment-page-1/#comment-71804</link>
		<dc:creator>James Gurd</dc:creator>
		<pubDate>Mon, 19 Jan 2009 09:55:46 +0000</pubDate>
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		<description>Interesting article. It is good to see brands using ratings &amp; reviews as a core part of their eMarketing instead of just relying on the website to highlight the service. It would help if you could share some results from these campaigns - how much did the reviews uplift response? Did the Clients split test the campaigns with a control to benchmark?</description>
		<content:encoded><![CDATA[<p>Interesting article. It is good to see brands using ratings &amp; reviews as a core part of their eMarketing instead of just relying on the website to highlight the service. It would help if you could share some results from these campaigns &#8211; how much did the reviews uplift response? Did the Clients split test the campaigns with a control to benchmark?</p>
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