Comments on: Bazaarvoice Summit Cliffnotes #16: Negative Reviews: Loving the Ones Who Hate You http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Top 10 Bazaarblog (Social Commerce) Posts of the Year « Bazaarblog http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-115825 Top 10 Bazaarblog (Social Commerce) Posts of the Year « Bazaarblog Mon, 05 Apr 2010 16:05:04 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-115825 [...] Bazaarvoice Summit Cliffnotes #16: Negative Reviews: Loving the Ones Who Hate You [...] [...] Bazaarvoice Summit Cliffnotes #16: Negative Reviews: Loving the Ones Who Hate You [...]

]]> By: Regis Hadiaris http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-66604 Regis Hadiaris Thu, 30 Oct 2008 15:23:02 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-66604 I completely agree on these methods, and we have used all 3 of them effectively. I would add to this that monitoring reviews of your company's service and products on 3rd party sites is critical. Identify those 3rd party sites where people review your company (Epinions, Buzzillions, etc.) and subscribe to the RSS feeds of this info. Then, apply these same 3 tactics to reviews you find there. Another tip: monitor blogs and Google search results (using Google alerts) for other negative reviews of your company and apply these 3 tactics to those reviews too. These bloggers want to see you attempt to resolve a bad situation! I completely agree on these methods, and we have used all 3 of them effectively.

I would add to this that monitoring reviews of your company's service and products on 3rd party sites is critical. Identify those 3rd party sites where people review your company (Epinions, Buzzillions, etc.) and subscribe to the RSS feeds of this info. Then, apply these same 3 tactics to reviews you find there.

Another tip: monitor blogs and Google search results (using Google alerts) for other negative reviews of your company and apply these 3 tactics to those reviews too. These bloggers want to see you attempt to resolve a bad situation!

]]> By: Regis Hadiaris http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-131221 Regis Hadiaris Thu, 30 Oct 2008 15:23:00 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-131221 I completely agree on these methods, and we have used all 3 of them effectively. I would add to this that monitoring reviews of your company's service and products on 3rd party sites is critical. Identify those 3rd party sites where people review your company (Epinions, Buzzillions, etc.) and subscribe to the RSS feeds of this info. Then, apply these same 3 tactics to reviews you find there. Another tip: monitor blogs and Google search results (using Google alerts) for other negative reviews of your company and apply these 3 tactics to those reviews too. These bloggers want to see you attempt to resolve a bad situation! I completely agree on these methods, and we have used all 3 of them effectively.

I would add to this that monitoring reviews of your company's service and products on 3rd party sites is critical. Identify those 3rd party sites where people review your company (Epinions, Buzzillions, etc.) and subscribe to the RSS feeds of this info. Then, apply these same 3 tactics to reviews you find there.

Another tip: monitor blogs and Google search results (using Google alerts) for other negative reviews of your company and apply these 3 tactics to those reviews too. These bloggers want to see you attempt to resolve a bad situation!

]]> By: mark fisher http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-66098 mark fisher Tue, 21 Oct 2008 17:07:16 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-66098 As a publisher of a review driven magazine, The Absolute Sound, I found your article fascinating. it is true that writing "honest" reviews helps consumers decide wyhich product merits attention and in turn worthy of a visit to a retailer. However when you live in a very subjective environment the other challege we have as publishers is how negative reviews effect our bottom line. Readers love megative reviews, but advertisers detest them. so its a fine line we walk between honesty and our P & L. Overall we are extremely careful when we reivew expensive equipment, but at the same time are acutely aware of our primary role as content provider to our subscriber base, which in the world of consumer publishing are king. Thanks for a great perspective on this subject. As a publisher of a review driven magazine, The Absolute Sound, I found your article fascinating. it is true that writing "honest" reviews helps consumers decide wyhich product merits attention and in turn worthy of a visit to a retailer.

However when you live in a very subjective environment the other challege we have as publishers is how negative reviews effect our bottom line. Readers love megative reviews, but advertisers detest them. so its a fine line we walk between honesty and our P & L.

Overall we are extremely careful when we reivew expensive equipment, but at the same time are acutely aware of our primary role as content provider to our subscriber base, which in the world of consumer publishing are king.

Thanks for a great perspective on this subject.

]]> By: mark fisher http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-131220 mark fisher Tue, 21 Oct 2008 17:07:00 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-131220 As a publisher of a review driven magazine, The Absolute Sound, I found your article fascinating. it is true that writing "honest" reviews helps consumers decide wyhich product merits attention and in turn worthy of a visit to a retailer. However when you live in a very subjective environment the other challege we have as publishers is how negative reviews effect our bottom line. Readers love megative reviews, but advertisers detest them. so its a fine line we walk between honesty and our P & L. Overall we are extremely careful when we reivew expensive equipment, but at the same time are acutely aware of our primary role as content provider to our subscriber base, which in the world of consumer publishing are king. Thanks for a great perspective on this subject. As a publisher of a review driven magazine, The Absolute Sound, I found your article fascinating. it is true that writing "honest" reviews helps consumers decide wyhich product merits attention and in turn worthy of a visit to a retailer.

However when you live in a very subjective environment the other challege we have as publishers is how negative reviews effect our bottom line. Readers love megative reviews, but advertisers detest them. so its a fine line we walk between honesty and our P & L.

Overall we are extremely careful when we reivew expensive equipment, but at the same time are acutely aware of our primary role as content provider to our subscriber base, which in the world of consumer publishing are king.

Thanks for a great perspective on this subject.

]]> By: Henrik http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-66094 Henrik Tue, 21 Oct 2008 14:38:19 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-66094 Never thought of it this way. Interesting article! Never thought of it this way. Interesting article!

]]> By: Henrik http://www.bazaarvoice.com/blog/2008/10/20/bazaarvoice-summit-cliffnotes-16-negative-reviews-loving-the-ones-who-hate-you/comment-page-1/#comment-131219 Henrik Tue, 21 Oct 2008 14:38:00 +0000 http://www.bazaarvoice.com/blog/?p=355#comment-131219 Never thought of it this way. Interesting article! Never thought of it this way. Interesting article!

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