http://www.bazaarvoice.com/blog/2008/09/30/customer-reviews-improve-intent-to-buy-metrics-for-carscom/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2008/09/30/customer-reviews-improve-intent-to-buy-metrics-for-carscom/comment-page-1/#comment-129915 Audi A4 Sun, 18 Jul 2010 22:57:48 +0000 http://www.bazaarvoice.com/blog/?p=431#comment-129915 Interesting metrics, but I think the biggest surprise is the financing increasing by 45%. That really stands out. Interesting metrics, but I think the biggest surprise is the financing increasing by 45%. That really stands out.

]]> http://www.bazaarvoice.com/blog/2008/09/30/customer-reviews-improve-intent-to-buy-metrics-for-carscom/comment-page-1/#comment-129482 Audi A4 Sun, 18 Jul 2010 17:57:48 +0000 http://www.bazaarvoice.com/blog/?p=431#comment-129482 Interesting metrics, but I think the biggest surprise is the financing increasing by 45%. That really stands out. Interesting metrics, but I think the biggest surprise is the financing increasing by 45%. That really stands out.

]]> http://www.bazaarvoice.com/blog/2008/09/30/customer-reviews-improve-intent-to-buy-metrics-for-carscom/comment-page-1/#comment-115817 Cars.com’s Super Bowl Campaign Builds Confidence with Ratings & Reviews « Bazaarblog Mon, 05 Apr 2010 15:50:21 +0000 http://www.bazaarvoice.com/blog/?p=431#comment-115817 [...] a site built for UGC, Cars.com is it. Last fall we conducted a joint case study, where we learned customer reviews improve Intent-to-Buy metrics for Cars.com. We looked at ready-to-purchase metrics such as lead conversion, click-through to dealer maps, and [...] [...] a site built for UGC, Cars.com is it. Last fall we conducted a joint case study, where we learned customer reviews improve Intent-to-Buy metrics for Cars.com. We looked at ready-to-purchase metrics such as lead conversion, click-through to dealer maps, and [...]

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