Comments on: The CFO’s Favorite Marketing Program in Tough Times http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: 10 Reasons Why 100 Billion Impressions Matter To You | Bazaarblog http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-109113 10 Reasons Why 100 Billion Impressions Matter To You | Bazaarblog Mon, 01 Mar 2010 16:17:23 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-109113 [...] It means that you now have a reason to champion the voice of your customer to senior executives. [...] [...] It means that you now have a reason to champion the voice of your customer to senior executives. [...]

]]> By: Webinar: Get in the Game: Are you missing the mark online? | Bazaarblog http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-82636 Webinar: Get in the Game: Are you missing the mark online? | Bazaarblog Wed, 17 Jun 2009 11:29:19 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-82636 [...] is both a direct response vehicle and a brand builder. It is a medium that can create value with a smaller budget and establish a connection with the consumer, regardless of brand [...] [...] is both a direct response vehicle and a brand builder. It is a medium that can create value with a smaller budget and establish a connection with the consumer, regardless of brand [...]

]]> By: Sam Decker http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-64486 Sam Decker Thu, 25 Sep 2008 12:41:33 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-64486 Rob...I love the idea. Soon you will see an announcement for our next summit, which will be titled "The New ROI: Return on Influentials". The point is that those who generate content, those that participate, are those that are creating value for your company. Therefore a emerging strategy, which we're helping our clients realize, is how to get the highest return on influentials (and their "Value-Generated Content". Rob…I love the idea. Soon you will see an announcement for our next summit, which will be titled "The New ROI: Return on Influentials". The point is that those who generate content, those that participate, are those that are creating value for your company. Therefore a emerging strategy, which we're helping our clients realize, is how to get the highest return on influentials (and their "Value-Generated Content".

]]> By: Sam Decker http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-131137 Sam Decker Thu, 25 Sep 2008 12:41:00 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-131137 Rob...I love the idea. Soon you will see an announcement for our next summit, which will be titled "The New ROI: Return on Influentials". The point is that those who generate content, those that participate, are those that are creating value for your company. Therefore a emerging strategy, which we're helping our clients realize, is how to get the highest return on influentials (and their "Value-Generated Content". Rob…I love the idea. Soon you will see an announcement for our next summit, which will be titled "The New ROI: Return on Influentials". The point is that those who generate content, those that participate, are those that are creating value for your company. Therefore a emerging strategy, which we're helping our clients realize, is how to get the highest return on influentials (and their "Value-Generated Content".

]]> By: Rob Enslin http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-64477 Rob Enslin Thu, 25 Sep 2008 08:27:05 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-64477 A very inspiring post Sam. Thank you. These days ubiquitous terms like UGC seem to have lost their punch somewhat. In the early days the buzz phrase (UGC) was given its due attention. People went out and built blogs, forums etc - they still do. Somehow, people (certainly in my industry - Social Media in B2B environments) have overlooked the real value of UGC - perhaps clouded by new buzz words coming out all the time. I firmly believe 'getting your users to positively market your product/service' by generating content for you (UGC) is immensely valuable. Perhaps we should coin is 'Value-Generated Content' (VGC). A very inspiring post Sam. Thank you.

These days ubiquitous terms like UGC seem to have lost their punch somewhat. In the early days the buzz phrase (UGC) was given its due attention. People went out and built blogs, forums etc – they still do. Somehow, people (certainly in my industry – Social Media in B2B environments) have overlooked the real value of UGC – perhaps clouded by new buzz words coming out all the time.

I firmly believe 'getting your users to positively market your product/service' by generating content for you (UGC) is immensely valuable. Perhaps we should coin is 'Value-Generated Content' (VGC).

]]> By: Rob Enslin http://www.bazaarvoice.com/blog/2008/09/23/the-cfo%e2%80%99s-favorite-marketing-program-in-tough-times/comment-page-1/#comment-131136 Rob Enslin Thu, 25 Sep 2008 08:27:00 +0000 http://www.bazaarvoice.com/blog/?p=428#comment-131136 A very inspiring post Sam. Thank you. These days ubiquitous terms like UGC seem to have lost their punch somewhat. In the early days the buzz phrase (UGC) was given its due attention. People went out and built blogs, forums etc - they still do. Somehow, people (certainly in my industry - Social Media in B2B environments) have overlooked the real value of UGC - perhaps clouded by new buzz words coming out all the time. I firmly believe 'getting your users to positively market your product/service' by generating content for you (UGC) is immensely valuable. Perhaps we should coin is 'Value-Generated Content' (VGC). A very inspiring post Sam. Thank you.

These days ubiquitous terms like UGC seem to have lost their punch somewhat. In the early days the buzz phrase (UGC) was given its due attention. People went out and built blogs, forums etc – they still do. Somehow, people (certainly in my industry – Social Media in B2B environments) have overlooked the real value of UGC – perhaps clouded by new buzz words coming out all the time.

I firmly believe 'getting your users to positively market your product/service' by generating content for you (UGC) is immensely valuable. Perhaps we should coin is 'Value-Generated Content' (VGC).

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