http://www.bazaarvoice.com/blog/2008/09/19/office-depot-puts-reviews-messaging-in-google-ads-increases-sales/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2008/09/19/office-depot-puts-reviews-messaging-in-google-ads-increases-sales/comment-page-1/#comment-115834 Bazaarvoice Summit Cliffnotes #17: Feeding the Voice—How to Increase Participation « Bazaarblog Mon, 05 Apr 2010 16:26:10 +0000 http://www.bazaarvoice.com/blog/?p=421#comment-115834 [...] your customers’ words in all types of advertising – see how Office Depot got great results from their online ads featuring “reviews” Tags: participation, UGC volume 1 Comment [...] [...] your customers' words in all types of advertising – see how Office Depot got great results from their online ads featuring "reviews" Tags: participation, UGC volume 1 Comment [...]

]]> http://www.bazaarvoice.com/blog/2008/09/19/office-depot-puts-reviews-messaging-in-google-ads-increases-sales/comment-page-1/#comment-93895 Bloggers Digest 9/26/08 | Get Elastic Sun, 20 Sep 2009 01:11:19 +0000 http://www.bazaarvoice.com/blog/?p=421#comment-93895 [...] Impressive case study of how Office Depot increased PPC click through rate by 78.5%, conversion by 23.8%, revenue by 196.6% and new buyers by 183%. How? The answer is creatively simple: use review content in PPC ad copy. [...] [...] Impressive case study of how Office Depot increased PPC click through rate by 78.5%, conversion by 23.8%, revenue by 196.6% and new buyers by 183%. How? The answer is creatively simple: use review content in PPC ad copy. [...]

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