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	<title>Comments on: Ratings &amp; Reviews Drives In-Store Sales for Helzberg</title>
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	<description>Ideas to Help Customers Build Your Business</description>
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		<title>By: Office Depot puts reviews messaging in Google ads, increases sales. &#171; Bazaarblog</title>
		<link>http://www.bazaarvoice.com/blog/2008/08/04/ratings-reviews-drives-in-store-sales-for-helzberg/comment-page-1/#comment-115840</link>
		<dc:creator>Office Depot puts reviews messaging in Google ads, increases sales. &#171; Bazaarblog</dc:creator>
		<pubDate>Mon, 05 Apr 2010 16:40:05 +0000</pubDate>
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		<description>[...] we seen Ratings &amp; Reviews increase on-site conversion, but as highlighted in previous posts (example 1, example 2) and in case studies, the more ways clients leverage their customer content, the greater [...]</description>
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