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	<title>Comments on: Bazaarvoice Summit Cliffnotes #4: Bryan Eisenberg: Persona-lization through UGC Merchandising and Marketing</title>
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	<link>http://www.bazaarvoice.com/blog/2008/07/25/bazaarvoice-summit-cliffnotes-4-bryan-eisenberg-persona-lization-through-ugc-merchandising-and-marketing/</link>
	<description>Ideas to Help Customers Build Your Business</description>
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		<title>By: Bryan Eisenberg</title>
		<link>http://www.bazaarvoice.com/blog/2008/07/25/bazaarvoice-summit-cliffnotes-4-bryan-eisenberg-persona-lization-through-ugc-merchandising-and-marketing/comment-page-1/#comment-61449</link>
		<dc:creator>Bryan Eisenberg</dc:creator>
		<pubDate>Fri, 25 Jul 2008 12:23:32 +0000</pubDate>
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		<description>Thanks for the review Sam. We should also not forget the power businesses can have by leveraging UGC and personas in rewriting product descriptions to improve conversions.</description>
		<content:encoded><![CDATA[<p>Thanks for the review Sam. We should also not forget the power businesses can have by leveraging UGC and personas in rewriting product descriptions to improve conversions.</p>
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		<title>By: Bryan Eisenberg</title>
		<link>http://www.bazaarvoice.com/blog/2008/07/25/bazaarvoice-summit-cliffnotes-4-bryan-eisenberg-persona-lization-through-ugc-merchandising-and-marketing/comment-page-1/#comment-131119</link>
		<dc:creator>Bryan Eisenberg</dc:creator>
		<pubDate>Fri, 25 Jul 2008 12:23:00 +0000</pubDate>
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		<description>Thanks for the review Sam. We should also not forget the power businesses can have by leveraging UGC and personas in rewriting product descriptions to improve conversions.</description>
		<content:encoded><![CDATA[<p>Thanks for the review Sam. We should also not forget the power businesses can have by leveraging UGC and personas in rewriting product descriptions to improve conversions.</p>
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