Comments on: Study: Reviews Influence 83% of Purchases http://www.bazaarvoice.com/blog/2008/07/09/study-reviews-influence-83-of-purchases/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Eddie DeSalle http://www.bazaarvoice.com/blog/2008/07/09/study-reviews-influence-83-of-purchases/comment-page-1/#comment-61629 Eddie DeSalle Thu, 31 Jul 2008 14:56:21 +0000 http://www.bazaarvoice.com/blog/?p=318#comment-61629 In reviewing the “Power of Word Of Mouth” statistics, I continue to be fascinated by how heavily weighted trust in friends over experts is. Has any research been done into who, for lack of a better phrase, might be the “Alpha-Reviewer” within a social network? Perhaps another way to phrase the question is, “How does one’s status within a social network affect the value of this consumer to a specific firm?” Customer valuation models exist and are often used by companies to justify retention and/or incentive efforts. Most models that I’m aware do not account for a consumer’s position within a social network. Understandably…it has been quite difficult to deduce one’s position until recently. Thank you Facebook API. I pose this “Customer Valuation in a Web 2.0 World” question to BazaarVoice because of the ShoutIt! Feature in your Ratings & Reviews product. Are measurements being made which indicate the degree to which a particular reviewer may drive additional business to a site? In reviewing the “Power of Word Of Mouth” statistics, I continue to be fascinated by how heavily weighted trust in friends over experts is. Has any research been done into who, for lack of a better phrase, might be the “Alpha-Reviewer” within a social network? Perhaps another way to phrase the question is, “How does one’s status within a social network affect the value of this consumer to a specific firm?”

Customer valuation models exist and are often used by companies to justify retention and/or incentive efforts. Most models that I’m aware do not account for a consumer’s position within a social network. Understandably…it has been quite difficult to deduce one’s position until recently. Thank you Facebook API.

I pose this “Customer Valuation in a Web 2.0 World” question to BazaarVoice because of the ShoutIt! Feature in your Ratings & Reviews product. Are measurements being made which indicate the degree to which a particular reviewer may drive additional business to a site?

]]> By: Eddie DeSalle http://www.bazaarvoice.com/blog/2008/07/09/study-reviews-influence-83-of-purchases/comment-page-1/#comment-131217 Eddie DeSalle Thu, 31 Jul 2008 14:56:00 +0000 http://www.bazaarvoice.com/blog/?p=318#comment-131217 In reviewing the “Power of Word Of Mouth” statistics, I continue to be fascinated by how heavily weighted trust in friends over experts is. Has any research been done into who, for lack of a better phrase, might be the “Alpha-Reviewer” within a social network? Perhaps another way to phrase the question is, “How does one’s status within a social network affect the value of this consumer to a specific firm?” Customer valuation models exist and are often used by companies to justify retention and/or incentive efforts. Most models that I’m aware do not account for a consumer’s position within a social network. Understandably…it has been quite difficult to deduce one’s position until recently. Thank you Facebook API. I pose this “Customer Valuation in a Web 2.0 World” question to BazaarVoice because of the ShoutIt! Feature in your Ratings & Reviews product. Are measurements being made which indicate the degree to which a particular reviewer may drive additional business to a site? In reviewing the “Power of Word Of Mouth” statistics, I continue to be fascinated by how heavily weighted trust in friends over experts is. Has any research been done into who, for lack of a better phrase, might be the “Alpha-Reviewer” within a social network? Perhaps another way to phrase the question is, “How does one’s status within a social network affect the value of this consumer to a specific firm?”

Customer valuation models exist and are often used by companies to justify retention and/or incentive efforts. Most models that I’m aware do not account for a consumer’s position within a social network. Understandably…it has been quite difficult to deduce one’s position until recently. Thank you Facebook API.

I pose this “Customer Valuation in a Web 2.0 World” question to BazaarVoice because of the ShoutIt! Feature in your Ratings & Reviews product. Are measurements being made which indicate the degree to which a particular reviewer may drive additional business to a site?

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