Comments on: Retailers: Now It's Time to Stress the Environmental and Cost Benefits of Shopping Online http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Gata_Louca http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-61077 Gata_Louca Mon, 14 Jul 2008 09:45:41 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-61077 Interesting post - you are bang on with the incentives comment. Our stores barely talk about our website, much less drive business to it; and its not because they aren't trained well or clued up (although those are challenges) its because management are disjointed with specific agendas that benefit their departments or bonuses. It is the responsibility (and to their benefit) of management at board level to get buy in for the web channel aat the very top and disseminate that down. Push the efficiencies, be it savings in fuel prices and the environment, to get your customers buying online and keep store sales strong with well positioned promotional activities. At the end of the day, you may be losing both store and web sales to the competition in these difficult times. I would rather push my web sales than lost across all channels. Interesting post – you are bang on with the incentives comment. Our stores barely talk about our website, much less drive business to it; and its not because they aren't trained well or clued up (although those are challenges) its because management are disjointed with specific agendas that benefit their departments or bonuses. It is the responsibility (and to their benefit) of management at board level to get buy in for the web channel aat the very top and disseminate that down. Push the efficiencies, be it savings in fuel prices and the environment, to get your customers buying online and keep store sales strong with well positioned promotional activities. At the end of the day, you may be losing both store and web sales to the competition in these difficult times. I would rather push my web sales than lost across all channels.

]]> By: Gata_Louca http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-131215 Gata_Louca Mon, 14 Jul 2008 09:45:00 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-131215 Interesting post - you are bang on with the incentives comment. Our stores barely talk about our website, much less drive business to it; and its not because they aren't trained well or clued up (although those are challenges) its because management are disjointed with specific agendas that benefit their departments or bonuses. It is the responsibility (and to their benefit) of management at board level to get buy in for the web channel aat the very top and disseminate that down. Push the efficiencies, be it savings in fuel prices and the environment, to get your customers buying online and keep store sales strong with well positioned promotional activities. At the end of the day, you may be losing both store and web sales to the competition in these difficult times. I would rather push my web sales than lost across all channels. Interesting post – you are bang on with the incentives comment. Our stores barely talk about our website, much less drive business to it; and its not because they aren't trained well or clued up (although those are challenges) its because management are disjointed with specific agendas that benefit their departments or bonuses. It is the responsibility (and to their benefit) of management at board level to get buy in for the web channel aat the very top and disseminate that down. Push the efficiencies, be it savings in fuel prices and the environment, to get your customers buying online and keep store sales strong with well positioned promotional activities. At the end of the day, you may be losing both store and web sales to the competition in these difficult times. I would rather push my web sales than lost across all channels.

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-60931 Brett Hurt | Founder and CEO Wed, 09 Jul 2008 02:34:36 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-60931 Check out the email-campaign link in the update above (end of my post) that Peter Cobb, co-founder and SVP of eBags, just sent me. Check out the email-campaign link in the update above (end of my post) that Peter Cobb, co-founder and SVP of eBags, just sent me.

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-131214 Brett Hurt | Founder and CEO Wed, 09 Jul 2008 02:34:00 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-131214 Check out the email-campaign link in the update above (end of my post) that Peter Cobb, co-founder and SVP of eBags, just sent me. Check out the email-campaign link in the update above (end of my post) that Peter Cobb, co-founder and SVP of eBags, just sent me.

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-60916 Brett Hurt | Founder and CEO Tue, 08 Jul 2008 15:02:14 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-60916 Eric and Adam, Good points, from an environment standpoint. The challenge for retailers with a consumer dependency on catalogs is changing customer behavior. Featuring reviews in catalogs with a message to go online and learn more should start to reduce consumer dependency on the use of catalogs. However, I would be very careful in cutting catalogs altogether. The "clutter" of catalogs in a consumer's home sometimes reminds them to buy. There is a permanence with print catalogs that just doesn't exist with email, which is so easily buried with other digital "clutter". Also, I think the environment impact of sending catalogs is far less than the impact of everyone driving to the store to pick up a few items. In the end, business and consumer goals have to be aligned. This is what Detroit is grappling with in the auto industry. They simply cannot innovate fast enough to capture the major shift in demand. We need real alternatives to gasoline-powered cars, but it is going to take time and many efforts have failed (remember my post on the Tesla? - it still hasn't made it to the market - http://tinyurl.com/6cehmr - hopefully the Chevrolet Volt will be a success, or maybe even the BMW 7 Hydrogen as a beginning for BMW to shift all of its cars). Thanks for taking the time to comment. Best, Brett Eric and Adam,

Good points, from an environment standpoint. The challenge for retailers with a consumer dependency on catalogs is changing customer behavior. Featuring reviews in catalogs with a message to go online and learn more should start to reduce consumer dependency on the use of catalogs. However, I would be very careful in cutting catalogs altogether. The "clutter" of catalogs in a consumer's home sometimes reminds them to buy. There is a permanence with print catalogs that just doesn't exist with email, which is so easily buried with other digital "clutter".

Also, I think the environment impact of sending catalogs is far less than the impact of everyone driving to the store to pick up a few items.

In the end, business and consumer goals have to be aligned. This is what Detroit is grappling with in the auto industry. They simply cannot innovate fast enough to capture the major shift in demand. We need real alternatives to gasoline-powered cars, but it is going to take time and many efforts have failed (remember my post on the Tesla? – it still hasn't made it to the market – http://tinyurl.com/6cehmr – hopefully the Chevrolet Volt will be a success, or maybe even the BMW 7 Hydrogen as a beginning for BMW to shift all of its cars).

Thanks for taking the time to comment.

Best,
Brett

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-131213 Brett Hurt | Founder and CEO Tue, 08 Jul 2008 15:02:00 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-131213 Eric and Adam, Good points, from an environment standpoint. The challenge for retailers with a consumer dependency on catalogs is changing customer behavior. Featuring reviews in catalogs with a message to go online and learn more should start to reduce consumer dependency on the use of catalogs. However, I would be very careful in cutting catalogs altogether. The "clutter" of catalogs in a consumer's home sometimes reminds them to buy. There is a permanence with print catalogs that just doesn't exist with email, which is so easily buried with other digital "clutter". Also, I think the environment impact of sending catalogs is far less than the impact of everyone driving to the store to pick up a few items. In the end, business and consumer goals have to be aligned. This is what Detroit is grappling with in the auto industry. They simply cannot innovate fast enough to capture the major shift in demand. We need real alternatives to gasoline-powered cars, but it is going to take time and many efforts have failed (remember my post on the Tesla? - it still hasn't made it to the market - http://tinyurl.com/6cehmr - hopefully the Chevrolet Volt will be a success, or maybe even the BMW 7 Hydrogen as a beginning for BMW to shift all of its cars). Thanks for taking the time to comment. Best, Brett Eric and Adam,

Good points, from an environment standpoint. The challenge for retailers with a consumer dependency on catalogs is changing customer behavior. Featuring reviews in catalogs with a message to go online and learn more should start to reduce consumer dependency on the use of catalogs. However, I would be very careful in cutting catalogs altogether. The "clutter" of catalogs in a consumer's home sometimes reminds them to buy. There is a permanence with print catalogs that just doesn't exist with email, which is so easily buried with other digital "clutter".

Also, I think the environment impact of sending catalogs is far less than the impact of everyone driving to the store to pick up a few items.

In the end, business and consumer goals have to be aligned. This is what Detroit is grappling with in the auto industry. They simply cannot innovate fast enough to capture the major shift in demand. We need real alternatives to gasoline-powered cars, but it is going to take time and many efforts have failed (remember my post on the Tesla? – it still hasn't made it to the market – http://tinyurl.com/6cehmr – hopefully the Chevrolet Volt will be a success, or maybe even the BMW 7 Hydrogen as a beginning for BMW to shift all of its cars).

Thanks for taking the time to comment.

Best,
Brett

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-60915 Brett Hurt | Founder and CEO Tue, 08 Jul 2008 14:56:09 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-60915 Thanks Ellen, that is a good article by Tracy. I hope that my post is a good "answer" to Tracy's challenge for retailers to do their best during these tough times for consumers. Thanks Ellen, that is a good article by Tracy. I hope that my post is a good "answer" to Tracy's challenge for retailers to do their best during these tough times for consumers.

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2008/07/07/retailers-now-its-time-to-stress-the-environmental-and-cost-benefits-of-shopping-online/comment-page-1/#comment-131212 Brett Hurt | Founder and CEO Tue, 08 Jul 2008 14:56:00 +0000 http://www.bazaarvoice.com/blog/?p=311#comment-131212 Thanks Ellen, that is a good article by Tracy. I hope that my post is a good "answer" to Tracy's challenge for retailers to do their best during these tough times for consumers. Thanks Ellen, that is a good article by Tracy. I hope that my post is a good "answer" to Tracy's challenge for retailers to do their best during these tough times for consumers.

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