Seth's Top 5 Takeaways from Social Commerce Summit

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Seth Brady, a Director at PC Connection, wrote a terrific summary of his top 5 takeaways from the Bazaarvoice Social Commerce Summit a few weeks ago. Here is his post, along with 'reaction' and 'bottom line' summaries to these top five top takeaways:

1. Lesson #1: Negative Reviews: Expect them AND embrace them.
2. Lesson #2: It’s all about the art of the “Thank You.”
3. Lesson 3: Testing – Most of us DON’T do it!
4. Lesson #4: Ratings and reviews can go far beyond your web channel.
5. Lesson #5: True power comes from infecting your entire organization

I caught up with Seth at Internet Retailer last week, where he gave a more concise summary of what that show was missing!

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  • http://www.bazaarvoice.com Brett Hurt | Founder and CEO

    Seth,

    Thanks for attending our first-ever Summit. We really appreciate our relationship with you and PC Connection. Zach and I will never forget our trip to visit you in NH!

    I look forward to continuing to work with you and your team. The customer dynamic is only going to change more rapidly, and the opportunities will be that much larger and exciting as a result.

    Best,
    Brett

  • http://www.bazaarvoice.com Brett Hurt | Founder and CEO

    Seth,

    Thanks for attending our first-ever Summit. We really appreciate our relationship with you and PC Connection. Zach and I will never forget our trip to visit you in NH!

    I look forward to continuing to work with you and your team. The customer dynamic is only going to change more rapidly, and the opportunities will be that much larger and exciting as a result.

    Best,
    Brett

  • Seth Brady

    Sam,

    Thanks for mentioning my post and adding the video.

    Suffice it to say, you and your team put on a great event. Lots of excellent speakers and content, and we definitely walked away with some great tactical ideas that we can leverage to crank our ratings and reviews program up to 11!

    It's one thing to hear the industry research on the power of peer recommendations, or to read case studies about Bazaarvoice clients like Petco that have done really well in this space, but it's another experience altogether to engage directly with fellow peers who live every day on the front lines of a radically changing customer dynamic and have great stories to share.

    To anyone considering attending this in the future, think of it less as another standard industry conference and more of a social commerce boot camp with great networking opportunities…highly recommended!

    Best regards,

    Seth

  • Seth Brady

    Sam,

    Thanks for mentioning my post and adding the video.

    Suffice it to say, you and your team put on a great event. Lots of excellent speakers and content, and we definitely walked away with some great tactical ideas that we can leverage to crank our ratings and reviews program up to 11!

    It's one thing to hear the industry research on the power of peer recommendations, or to read case studies about Bazaarvoice clients like Petco that have done really well in this space, but it's another experience altogether to engage directly with fellow peers who live every day on the front lines of a radically changing customer dynamic and have great stories to share.

    To anyone considering attending this in the future, think of it less as another standard industry conference and more of a social commerce boot camp with great networking opportunities…highly recommended!

    Best regards,

    Seth