http://www.bazaarvoice.com/blog/2007/12/18/partner-interview-matt-eichner-vp-marketing-strategic-development-endeca/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2007/12/18/partner-interview-matt-eichner-vp-marketing-strategic-development-endeca/comment-page-1/#comment-115864 Wal-Mart Goes Multichannel with User-Generated Content « Bazaarblog Mon, 05 Apr 2010 17:25:54 +0000 http://www.bazaarvoice.com/blog/2007/12/18/partner-interview-matt-eichner-vp-marketing-strategic-development-endeca/#comment-115864 [...] In all three integration points, Wal-Mart is pointing their customers to a common URL: Walmart.com/ratings.  This campaign "landing page" not only teaches the mass market how to write reviews (many of them for the first time) on Walmart.com, but it also teaches them how to shop by reviews.   This is a great showcase of what is possible with our partner integrations – Endeca, in this case (see Brant's December interview with Endeca). [...] [...] In all three integration points, Wal-Mart is pointing their customers to a common URL: Walmart.com/ratings.  This campaign "landing page" not only teaches the mass market how to write reviews (many of them for the first time) on Walmart.com, but it also teaches them how to shop by reviews.   This is a great showcase of what is possible with our partner integrations – Endeca, in this case (see Brant's December interview with Endeca). [...]

]]>