Comments on: Why Customers Write Reviews http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/ Ideas to Help Customers Build Your Business Sat, 20 Mar 2010 02:51:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: How Far Can You Trust Online Reviews? | WildBlueSkies http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-45869 How Far Can You Trust Online Reviews? | WildBlueSkies Fri, 21 Dec 2007 11:29:21 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-45869 [...] recently released the findings of a study that surveyed over 1,300 online reviewers in an attempt to uncover what got them to share their [...] [...] recently released the findings of a study that surveyed over 1,300 online reviewers in an attempt to uncover what got them to share their [...]

]]> By: » Social media is driving online reviews will drive community Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-43694 » Social media is driving online reviews will drive community Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Sun, 02 Dec 2007 15:51:06 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-43694 [...] can often be your most effective marketing vehicle.    This has become all the more apparent as Bazaarevoice found in a survey they completed for Keller Fay, the word of mouth marketing agency based out of [...] [...] can often be your most effective marketing vehicle.    This has become all the more apparent as Bazaarevoice found in a survey they completed for Keller Fay, the word of mouth marketing agency based out of [...]

]]> By: Bloggers Digest - 11/30/07 - Get Elastic Ecommerce Blog http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-43304 Bloggers Digest - 11/30/07 - Get Elastic Ecommerce Blog Fri, 30 Nov 2007 16:40:20 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-43304 [...] Marketing Officer at BazaarVoice, Sam Decker sums up his company’s research on why customers write reviews and provides some best practices on how to prevent fraudulent reviews on your ecommerce [...] [...] Marketing Officer at BazaarVoice, Sam Decker sums up his company’s research on why customers write reviews and provides some best practices on how to prevent fraudulent reviews on your ecommerce [...]

]]> By: andrew http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-43110 andrew Thu, 29 Nov 2007 21:32:25 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-43110 Aaah - but people do gain something from it - There is validation in posting a review - almost like writing a comment - it demonstrates that you have value - or at least - you think you do - it's an extrapolation of the 2.0 concept - user-generated content exists 'cos people feel good about doing it - it's their 5 mins of fame, in cyberspace - and as we know - it's addictive. Great information - I'm developing an Artist's site to make the whole commenting concept easier and more immediate and this data backs up my intuition - see - I have worth! ;-p Aaah – but people do gain something from it – There is validation in posting a review – almost like writing a comment – it demonstrates that you have value – or at least – you think you do – it’s an extrapolation of the 2.0 concept – user-generated content exists ‘cos people feel good about doing it – it’s their 5 mins of fame, in cyberspace – and as we know – it’s addictive. Great information – I’m developing an Artist’s site to make the whole commenting concept easier and more immediate and this data backs up my intuition – see – I have worth! ;-p

]]> By: Dougal kay http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-42833 Dougal kay Wed, 28 Nov 2007 22:29:31 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-42833 Id guess the 10% are either involved in the product in some way or they are just of malicious intent. I find it overwhelming that people are wiling to give their time up to write reviews on products that they don't stand to gain anything from. It kind of makes you think that maybe the general public aren't as selfish as the media has us believe. Id guess the 10% are either involved in the product in some way or they are just of malicious intent.
I find it overwhelming that people are wiling to give their time up to write reviews on products that they don’t stand to gain anything from. It kind of makes you think that maybe the general public aren’t as selfish as the media has us believe.

]]> By: Chris Roos http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/comment-page-1/#comment-42677 Chris Roos Wed, 28 Nov 2007 08:47:53 +0000 http://www.bazaarvoice.com/blog/2007/11/28/why-customers-write-reviews/#comment-42677 Hey folks, Do you have any plans to release the raw data from the survey? I'm interested in why the 10% (that don't want to help other people) write reviews. Similarly, in the 30% that don't want to help companies improve their products and the 21% that aren't doing it to reward a company. It's feels as though it'd be useful to know why people don't write reviews, although I also imagine that this would be hard data to get hold of: if they aren't writing reviews then I assume that they'd be unlikely to fill in a survey about writing reviews... Disclosure: I work at reevoo.com but am personally interested in your findings. Chris Hey folks,

Do you have any plans to release the raw data from the survey? I’m interested in why the 10% (that don’t want to help other people) write reviews. Similarly, in the 30% that don’t want to help companies improve their products and the 21% that aren’t doing it to reward a company. It’s feels as though it’d be useful to know why people don’t write reviews, although I also imagine that this would be hard data to get hold of: if they aren’t writing reviews then I assume that they’d be unlikely to fill in a survey about writing reviews…

Disclosure: I work at reevoo.com but am personally interested in your findings.

Chris

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