September 25th, 2007 by Brett Hurt Founder and CEO
Wow – do we ever live in the digital age! You have probably already heard the buzz about Facebook having a rumored $10 billion valuation. Microsoft is thinking about investing to own 5% of this incredibly valuable and young (as in the age of the company) social network. Two years ago when Brant and I were in Silicon Valley on our initial Bazaarvoice fundraising tour, there was a ton of buzz about Facebook taking $10 million in funding at a $100 million valuation. Accel Partners, one of my investors in Coremetrics (the company I founded prior to Bazaarvoice), had led the round and taken a 10% stake. Now Accel's stake in Facebook is worth $1 billion, for a 10,000% return so far.
But you probably haven't heard about this: today, Google's valuation surpassed Wal-Mart's for the first time. Wal-Mart is the largest company in the world as the Fortune and Global 1. As of today's market close, Google is worth $177.6 billion while Wal-Mart is worth $175.58 billion. Wal-Mart has a P/E ratio of 14.46 while Google's is 46.24. The high relative P/E is a reflection of Google's insane growth (and projected growth) and margins since their founding (that may seem like a high P/E overall but note that Yahoo!'s is 51.75 and the only explanation is that the market must value a more diversified and theoretically more stable revenue stream).
And talk about a young company. While Facebook was founded in 2004, Google was founded in 1998 (that's around $20 billion of value created every year since their founding). It's amazing to think that only around 10% of all advertising is spent online today. The revenue shift from offline to online advertising is mindboggling. We are witnessing the creation of the most valuable company in the history of the world.
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September 20th, 2007 by Sam Decker Chief Marketing Officer
Bryan Eisenberg of FutureNow and GrokDotCom — and Author of Call to Action and Waiting for Your Cat to Bark — recently created a 15 minute webcast showing best- and worst-practice examples of ratings and reviews implementation. He highlights several points and considerations for an optimal conversion and persuasion:
- Placement for Visibility
- Above the fold
- Size
- Stars or other graphic
- Near point of attention or action
- Review Interaction
- Ease of reading
- Sorting
- Rating Distribution
- Use across the site
- Single Dimension versus Multi Dimension Reviews
- What are the key attributes across different categories
- Can review content influence purchase decision
- Credibility Factors
- Negative and Positive reviews
- Review Approval policy
- Reviewer Characteristics
- What does a review mean
- Number of Reviews
- What questions are you asking
- Qualitative versus quantitative
The Bazaarvoice implementation is very customizable, so while we are at the direction of our clients, our implementation team and community managers recommend many of these best practices to our clients to get the most out of the deployment of ratings and reviews. Further, he highlights several policy best practices that are already part of our solution. If you'd like a consultative meeting with our implementation team about ratings and reviews best practices, email info@bazaarvoice.com. Or, you can contact Bryan at www.futurenowinc.com
September 11th, 2007 by Sam Decker Chief Marketing Officer
When I managed the Dell.com consumer site it was always a mad rush to the deadline of getting site functionality up before mid November. After that, we were in “make sure things stay up” and “optimize our content” mode.

Deciding which projects were built before the holidays involved a strategic decision-making process that I went through each year for many years. Many of our retailers we talk to are going through these decisions right now, debating if they should add reviews before the holidays vs. other priorities. The case I would assert for adding reviews now — before the holidays — is on a simple premise of Net Present Value (NPV). The business case process I helped build at Dell was based on this simple financial principle. (more…)