Archive for August, 2007

Brett Hurt Will Second Life Get a Second Life?

August 26th, 2007 by Brett Hurt Founder and CEO

A face from Second LifeIn the entire Web 2.0 space, there may be no medium more hyped in the past year than Second Life, which provides us with a glimpse of what the 3D-Web of the future may be like.  You've read about Second Life everywhere – from the Wall Street Journal to BusinessWeek to Wired.  Back in January, I did some exploring of my own in Second Life in my Word-of-Mouth Wisdom interview series and reporting on the news that Second Life had open-sourced it's previously proprietary browser.

But recently Second Life is taking a beating.  Check out these recent articles in Time and Wired.  Even though many corporations have rushed in to grab their own virtual real estate, it turns out that not that many people are there to shop.  They are primarily there to gamble and have sex, and this shouldn't be surprising.  Many of the first businesses on the Internet were about gambling and sex.  It's the early-adopter syndrome in a medium that let's you hide your real identity and pretend to be someone else.

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Brett Hurt My Interview on World Talk Radio

August 26th, 2007 by Brett Hurt Founder and CEO

World Talk Radio logoYesterday, I was interviewed by Lisa Morgan on World Talk Radio.  She recently launched a radio program named "Innovation & Ingenuity".  This is more of a personal interview about my background as an entrepreneur, and I really enjoyed doing it.  You can download it here.  I also encourage you to check out her program archive if you are interested in this topic. 

Sam and I will also be speaking at the conference Lisa is organizing, Online Market World, this October 3-5 in San Francisco.  I will be speaking about driving customer acquisition and conversion through word-of-mouth marketing.  I hope to see you there, and I'll probably see you at Shop.org's Annual Summit in Las Vegas first.  It is rumored there are well over 2,500 confirmed attendees at this point, making it the largest online retail conference in history!  I will be speaking about monetizing Web 2.0 at the Summit with Pinny Gniwisch, founder and EVP of Marketing at Ice.com, and Matt Corey, VP of Marketing at Golfsmith International, one of our earliest clients who has recently started to leverage ratings and reviews content in their print catalogs.

Sam Decker SEO Webinar — Boosting Natural Search with User Generated Content (Wednesday, August 29)

August 24th, 2007 by Sam Decker Chief Marketing Officer

Often we host webinars for clients and key prospects and send private announcements via email. However, due to the high interest and complexity of user-generated /customer-created content and search engine optimization, we decided to open this to a wider audience. Today we issued a release on this upcoming webinar, which will be given by Jeff Watts, our search expert and search/syndication product manager.

Bazaarvoice clients learn a lot from Jeff, and through the SyndicateVoice and SearchVoice program they have also gained a lot of revenue impact. Jeff will share key findings across many large multi-channel retailers as well as strategies (such as segmented content and avoiding duplicate content) that is critical to making user generated content effective for boosting natural search traffic. There will be time for questions at the end as well. Click on the link below to register — there is a limited number of 'seats'!

 

Boosting Natural Search Traffic Through Consumer-Generated Content

Join us for a live webinar on August 29th to hear Jeff Watts, a veteran search engine optimization strategist and product manager for Bazaarvoice, explain how you can employ consumer-generated content to help drive down your acquisition costs and improve the efficacy of your search engine marketing.

This webinar will cover:
* Why user-generated content indexes well with search engines
* Performance of review content in the long tail of search
* The Bazaarvoice approach to search engine optimization
* Sample case studies and best practices

Date:       
Wednesday, August 29, 2007
       
Time:       
1:00 PM – 2:00 PM CDT

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www.gotomeeting.com/register/513013753

Sam Decker How SyndicateVoice Took Search Traffic from Good to Great

August 23rd, 2007 by Sam Decker Chief Marketing Officer

By Jeff Watts, SyndicateVoice Product Manager

It seems that just about everyone is publishing something these days:  Technorati claims to be tracking 92.7 million blogs, Wikipedia has around 5 million articles, and more and more sites are facilitating the creation of consumer-generated content.  But publishing and publishing effectively are entirely different.  A site can have the greatest content on the web, but if it is not discoverable by the masses, it will yield little traffic.One of the most important types of content marketers should focus on publishing effectively is customer ratings and reviews.  After all, 77% of online shoppers are seeking review content online before they buy according to Jupiter Research.  Recently Bazaarvoice launched SyndicateVoice, a product that helps our clients dramatically increase the amount of traffic their ratings and reviews receive, particularly through search engines, by using an effective publishing strategy. 

In a nutshell, SyndicateVoice does the following:

  1. Publishes a standalone, review-centric microsite that targets long tail search traffic for review-centric key words.
  2. Retains visitors to the microsite once they’ve entered.
  3. Syndicates excerpts of reviews to a broad network of search engines, shopping portals, price comparison engines, and RSS outlets.

Several clients who have gone live with SyndicateVoice have seen fantastic results.  For example, in a sample of three clients for the first 27 days since their respective launches, SyndicateVoice results show the following: (more…)

Wayne Stribling Bath and Body Works Interview

August 17th, 2007 by Wayne Stribling Former VP of Client Services

 

The following is an interview with Shannon Glass, Director of Internet Operations, for Limited Brands, parent company for Bath & Body Works as well as Victoria's Secret, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co.:

Why did you add reviews to the Bath and Body Works web site?

Adding reviews functionality was a great way to connect to our customers, and it’s a perfect medium for customers to give direct feedback on our products. From a business perspective it will help us with merchandising and marketing strategies. We learn what products customers want to see in the store, what we can do to improve products, and how to market them better. We’ve already tested two emails with top rated products which have turned in great results!

Why did you choose Bazaarvoice over GSI Commerce’s standard reviews solution?

There were several reasons.

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Sam Decker 80% of Online Customers Trust Brands More with Reviews

August 11th, 2007 by Sam Decker Chief Marketing Officer

We recently published a joint study with Vizu Research on reviews

The key finding is that US and UK shoppers have more trust and respect for Brands that enable product reviews. In fact, 8 out of 10 shoppers trust and respect brands more if they have authentic, user generated reviews on their site. So, not only do reviews help improve conversion, average order value, returns, satisfaction, natural search traffic, RSS feed click through, email revenue, and offline impact (ask us for any of these case studies)…they also improve brand perception! 

Another finding: US shoppers consider ratings and reviews to be the most useful eCommerce site feature (44 percent). Product comparison (15 percent), product navigation (12 percent), and privacy information (11 percent) followed in the distance. We knew this already from site surveys with PETCO and CompUSA, but it's always helpful to get another data point! We're sort of maniacal about data :-)

Sam Decker New Whitepaper: Boosting Natural Search using Ratings and Reviews

August 11th, 2007 by Sam Decker Chief Marketing Officer

One of the key benefits of user generated content is attracting natural search traffic to your site. After two years working with large mutli-channel retailers, we have learned a lot about optimizing natural search traffic for our clients.

We hired Jeff Watts, a nationally-recognized search engine marketing expert as Product Manager for SyndicateVoice and our natural search optimization functionality. Jeff has spoken at many search engine marketing events and managed global search optimization for National Instruments, a $600M company.Through Jeff's leadership, we optimize the Bazaarvoice SearchVoice and SyndicateVoice capabilities every 6 weeks through our rapid  development lifecycle. We have also launched the Bazaarvoice Microsite solution that furthers the impact of natural search through brand and category-related pages.

One of the many factors unique to Bazaarvoice's successful UGC search strategy is segmenting the content from the product pages, so that review content is optimized for the 'long tail' searches related to product reviews. This is a superior strategy compared to embedding review content into the product pages because product pages already carry so much other content and markup that dilutes the opportunity for reviews-focused keyword searches. (more…)

Brett Hurt Word-of-Mouth Wisdom #7: Ed Keller, The Keller Fay Group

August 8th, 2007 by Brett Hurt Founder and CEO

For my 7th installment of the Word-of-Mouth Wisdom interview series, I am proud to interview Ed Keller.  Ed serves on our Board of Directors and is an industry guru as well as a seasoned operational CEO.  He has continuously added value to the Bazaarvoice team and Board, and we are constantly learning from him.  He is also the founder and CEO of The Keller Fay Group, which is doing some of the most interesting work in the word of mouth field.

WOM Wisdom Header

Ed Keller1. As the author of "The Influentials", former CEO of Roper, President of WOMMA, Board Director at Bazaarvoice, and CEO of your new business, why do you think the word of mouth movement is buzzing like never before?

Why now and not five years ago?

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