http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/ Ideas to Help Customers Build Your Business Sun, 14 Mar 2010 11:29:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/comment-page-1/#comment-29789 Word-of-Mouth Wisdom #7: Ed Keller, The Keller Fay Group » Shop.org Blog Thu, 09 Aug 2007 12:40:39 +0000 http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/#comment-29789 [...] when companies open up and let customers express themselves in their own voice — talking both about what they like and what they don’t like in order to help other customers make smart and informed decisions [...] [...] when companies open up and let customers express themselves in their own voice — talking both about what they like and what they don’t like in order to help other customers make smart and informed decisions [...]

]]> http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/comment-page-1/#comment-29210 The Zone Read » Blog Archive » links for 2007-07-16 Sat, 04 Aug 2007 03:22:58 +0000 http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/#comment-29210 [...] 87% of Apparel Reviews are Positive | Bazaarblog Interesting learnings from Sam Decker, BazaarVoice, on retail and apparel segments. The high ratings and volumes of reviews in apparel makes me think there is some post purchase rationalization going on. I also wonder what % of total customers review? (tags: reviews research) [...] [...] 87% of Apparel Reviews are Positive | Bazaarblog Interesting learnings from Sam Decker, BazaarVoice, on retail and apparel segments. The high ratings and volumes of reviews in apparel makes me think there is some post purchase rationalization going on. I also wonder what % of total customers review? (tags: reviews research) [...]

]]> http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/comment-page-1/#comment-28174 Jason Reneau Tue, 24 Jul 2007 02:29:24 +0000 http://www.bazaarvoice.com/blog/2007/07/12/87-of-apparel-reviews-are-positive/#comment-28174 Hi Sam, Interesting post and seems to confirm my gut feel that most 5 point rating systems seem to average out as 4's consistently. But, if the goal of a rating system is to effectively mirror the experience of a relevant sample of consumers, wouldn't this positive bias suggest that ratings are less useful for consumers? What explains the lack of desire to give feedback for consumers with moderate or bad opinions? Is there a way to incent more bad reviews and avoid the old problem that unsatisfied customers tend to vote with their feet? Hi Sam, Interesting post and seems to confirm my gut feel that most 5 point rating systems seem to average out as 4’s consistently. But, if the goal of a rating system is to effectively mirror the experience of a relevant sample of consumers, wouldn’t this positive bias suggest that ratings are less useful for consumers? What explains the lack of desire to give feedback for consumers with moderate or bad opinions? Is there a way to incent more bad reviews and avoid the old problem that unsatisfied customers tend to vote with their feet?

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