Comments on: Heinz Has a Rough Start with User-Generated Advertising http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Dave Schappell http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/comment-page-1/#comment-22824 Dave Schappell Wed, 06 Jun 2007 21:19:10 +0000 http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/#comment-22824 Love that you raised this for discussion -- while I can really feel their pain, at least they're TRYING to embrace the user community, and I'm sure they're learning a ton in the process. While this first effort likely isn't going to be a huge success for them, they'll be that much more able to execute more effectively with trials 2 and 3, since they'll have this hands-on experience. Not to mentioned the amount of press coverage they've received (like this blog article) -- that, in itself, is likely worth 5-10x the cost of the campaign -- entrants 2 thru 100 will likely get the same (or worse) results with none of the follow-on coverage. So, kudos to Heinz... Now, I'm hungry... burger? hotdog? :-) Love that you raised this for discussion — while I can really feel their pain, at least they're TRYING to embrace the user community, and I'm sure they're learning a ton in the process. While this first effort likely isn't going to be a huge success for them, they'll be that much more able to execute more effectively with trials 2 and 3, since they'll have this hands-on experience.

Not to mentioned the amount of press coverage they've received (like this blog article) — that, in itself, is likely worth 5-10x the cost of the campaign — entrants 2 thru 100 will likely get the same (or worse) results with none of the follow-on coverage.

So, kudos to Heinz…

Now, I'm hungry… burger? hotdog?

:-)

]]> By: Dave Schappell http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/comment-page-1/#comment-131086 Dave Schappell Wed, 06 Jun 2007 21:19:00 +0000 http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/#comment-131086 Love that you raised this for discussion -- while I can really feel their pain, at least they're TRYING to embrace the user community, and I'm sure they're learning a ton in the process. While this first effort likely isn't going to be a huge success for them, they'll be that much more able to execute more effectively with trials 2 and 3, since they'll have this hands-on experience. Not to mentioned the amount of press coverage they've received (like this blog article) -- that, in itself, is likely worth 5-10x the cost of the campaign -- entrants 2 thru 100 will likely get the same (or worse) results with none of the follow-on coverage. So, kudos to Heinz... Now, I'm hungry... burger? hotdog? :-) Love that you raised this for discussion — while I can really feel their pain, at least they're TRYING to embrace the user community, and I'm sure they're learning a ton in the process. While this first effort likely isn't going to be a huge success for them, they'll be that much more able to execute more effectively with trials 2 and 3, since they'll have this hands-on experience.

Not to mentioned the amount of press coverage they've received (like this blog article) — that, in itself, is likely worth 5-10x the cost of the campaign — entrants 2 thru 100 will likely get the same (or worse) results with none of the follow-on coverage.

So, kudos to Heinz…

Now, I'm hungry… burger? hotdog?

:-)

]]> By: Dave Schappell http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/comment-page-1/#comment-19740 Dave Schappell Tue, 29 May 2007 00:29:08 +0000 http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/#comment-19740 Great article, Brett -- I also forwarded the Heinz article to a few friends who have been thinking about the UGC space and how it relates to their businesses. I applaud them for getting into the fray and learning rather than opining on a space that is growing under their feet. Keep up the writing -- loving it! Dave Great article, Brett — I also forwarded the Heinz article to a few friends who have been thinking about the UGC space and how it relates to their businesses. I applaud them for getting into the fray and learning rather than opining on a space that is growing under their feet.

Keep up the writing — loving it!

Dave

]]> By: Dave Schappell http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/comment-page-1/#comment-131085 Dave Schappell Tue, 29 May 2007 00:29:00 +0000 http://www.bazaarvoice.com/blog/2007/05/26/heinz-and-a-rough-start-with-user-generated-advertising/#comment-131085 Great article, Brett -- I also forwarded the Heinz article to a few friends who have been thinking about the UGC space and how it relates to their businesses. I applaud them for getting into the fray and learning rather than opining on a space that is growing under their feet. Keep up the writing -- loving it! Dave Great article, Brett — I also forwarded the Heinz article to a few friends who have been thinking about the UGC space and how it relates to their businesses. I applaud them for getting into the fray and learning rather than opining on a space that is growing under their feet.

Keep up the writing — loving it!

Dave

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