For the fifth installment of my Word-of-Mouth Wisdom interview series,…
Monthly Archives: March 2007
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How jetBlue is Turning Negative Word of Mouth into Positive
A few weeks ago on Valentine’s Day, a major winter ice storm caused…
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Introducing Caitlin Oppermann, Customer of Tomorrow
Brand advertisers, direct marketers, multi-channel retailers, clients…
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See us at WOMMA, April 17/18, New Orleans
I'm speaking at the Word of Mouth Marketing Association's "Word…









