February 20th, 2007 by Sam Decker Chief Marketing Officer
On February 28th at 4:00PM CST, Linda Ford of Ford Business Consulting is interviewing me in a teleseminar titled "How to Use Customer Oxygen to Breathe New Life into Your Business!" It’s a topic I feel very passionate about, and have written about in my blog and DM News.
I’ll share principles and learnings from my experiences in four startups and 7 years at Dell leading change initiatives and customer-centricity strategy. Topics include:
- Why "customer feedback" isn't enough- How your culture will change if customer centricity is real
- What works (and what doesn't) to get "customer oxygen" into your organization- How to get everyone in your organization focused on the customers' needs
- How to make your business more successful by putting your customers to work
- And learn about the Peacock and Woodpeck (verbs)
This is our vision at Bazaarvoice…that clients would embrace the voice of the customer to drive more than merchandising and marketing strategy, but start to really impact multiple layers in the culture and company strategy. I believe that happens by operationalizing the customer voice in your employees day to day and showing operational results.
Listen in to hear more.
Register here and put it on your calendar:
And you can post a pre-seminar question here.
February 19th, 2007 by Sam Decker Chief Marketing Officer
At Shop.org Annual Summit, FirstLook and eTail we introduced Bazaarvoice Badge Flair – a series of badge ribbons with phrases that say who you are or what you feel. Who needs a “SPEAKER” or “BOARD MEMBER” badge to feel special!? You can pick up Bazaarvoice Badge Flair for free at our booth at any show we attend. Express yourself on your badge – which is where everyone is looking anyway!
We’ve come up with the first set of ideas printed on these ribbons, many of them below. Now it’s your turn. Below you can vote or come up with a new idea. We will print new ribbons at an upcoming show…and if your idea or choice gets voted towards the top, we’ll have your ribbon waiting for you.
So choose your favorite expression below, or add a new phrase at the bottom and others can vote on your idea. You can come back and add another anytime. Please keep it under 20 characters. See you at the next show!
{democracy}
HIT F5 TO REFRESH AND VOTE AGAIN OR ADD A NEW PHRASE.
February 18th, 2007 by Michael Osborne Chief Revenue Officer
Nintendo just released a channel on their Wii platform called “Everybody Votes.” For those that aren’t current Wii users, the content that the device can display is grouped into units called Channels. These display in the dashboard of the device and up to now have been focused on mostly one-way communications like news updates or weather forecasts. This is different – and has just turned on a two-way hotline into opinions of all of their users.
Why would anyone want to interact with this content?
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February 3rd, 2007 by Brett Hurt Founder and CEO
I recently had the pleasure of dining at Alinea with one of our Sales Directors, Greg Brown. We were in Chicago visiting Sears, who has been a client for several months now. I remembered Alinea from the May 2006 issue of Wired; the article was titled, "My Compliments to the Lab". Since we were in Chicago, I had to go. I am too much of a nerd and foodie not to.
Alinea reminded me of how being unique and great can spark word of mouth in a profound manner. The genius behind Alinea is Grant Achatz, who is only 32 but worked under the infamous Thomas Keller at The French Laundry, a restaurant that is widely known as one of the best, if not the best, in the country. But Alinea is far different.
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Pete is well known on many levels. He was helping CDnow run analysis back in the pre-boom times. He has been very outspoken in the age of digital music, advising music companies on how to market in these rapidly changing times. I remember him best as my 
Dave is also very well known. He consults for companies all over the world. He served as the Executive Director of the 
