Comments on: Announcing Dell.com…and Three Reasons why Branded Manufacturers Should Have Reviews http://www.bazaarvoice.com/blog/2006/12/27/announcing-dellcomand-three-reasons-why-branded-manufacturers-should-have-reviews/ Ideas to Help Customers Build Your Business Sat, 20 Mar 2010 02:51:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Patrick Sullivan Jr. http://www.bazaarvoice.com/blog/2006/12/27/announcing-dellcomand-three-reasons-why-branded-manufacturers-should-have-reviews/comment-page-1/#comment-1710 Patrick Sullivan Jr. Fri, 29 Dec 2006 18:16:55 +0000 http://www.bazaarvoice.com/blog/2006/12/27/announcing-dellcomand-three-reasons-why-branded-manufacturers-should-have-reviews/#comment-1710 Congrats Sam! Yes, I will say that as a branded manufacturer ourselves, there is a fear for customers to find out which products are dogs. The flip side of that *should* be though that the winners sell even better. Interestingly, we're getting ready to launch our new Jigsaw Bars (http://www.JigsawBars.com). Of the samples we've sent out so far, here's the universal feedback: Chocolate flavor is decent, but apparently not that exciting. HOWEVER, the Coconut Almond is blowing people away -- and everyone says, "I don't really like coconut, so I didn't expect that I would like this." I think this is because people compare our Chocolate to a Snickers and our Coconut Almond to something they're pretty sure they aren't going to like. The problem is, what will everyone automatically want to buy? Chocolate of course. But I think reviews will help set expectations of new buyers a little better. We'll see. It's a brave new world. ;-) Congrats Sam! Yes, I will say that as a branded manufacturer ourselves, there is a fear for customers to find out which products are dogs. The flip side of that *should* be though that the winners sell even better.

Interestingly, we’re getting ready to launch our new Jigsaw Bars (http://www.JigsawBars.com). Of the samples we’ve sent out so far, here’s the universal feedback: Chocolate flavor is decent, but apparently not that exciting. HOWEVER, the Coconut Almond is blowing people away — and everyone says, “I don’t really like coconut, so I didn’t expect that I would like this.”

I think this is because people compare our Chocolate to a Snickers and our Coconut Almond to something they’re pretty sure they aren’t going to like.

The problem is, what will everyone automatically want to buy? Chocolate of course. But I think reviews will help set expectations of new buyers a little better. We’ll see.

It’s a brave new world. ;-)

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