Comments on: JPG Magazine, Ego, and Photo Reviews http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/ Ideas to Help Customers Build Your Business Sat, 20 Mar 2010 02:51:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Bazaarblog » Blog Archive » The Ultimate Holiday Toy: A Crowdsourced, Word-of-Mouth Wunderkind http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1639 Bazaarblog » Blog Archive » The Ultimate Holiday Toy: A Crowdsourced, Word-of-Mouth Wunderkind Wed, 27 Dec 2006 06:09:00 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1639 [...] JPG Magazine, Ego, and Photo Reviews [...] [...] JPG Magazine, Ego, and Photo Reviews [...]

]]> By: Brett Hurt http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1223 Brett Hurt Mon, 11 Dec 2006 22:28:19 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1223 I have heard if Amazon.com knows you (i.e. you are a frequent purchaser), they sometimes approve the review quicker than their 5-7 day normal messaging. Over time, Bazaarvoice plans to reduce the window for approval to significantly less than 24 hours, but this is much more difficult than it sounds. I have heard if Amazon.com knows you (i.e. you are a frequent purchaser), they sometimes approve the review quicker than their 5-7 day normal messaging. Over time, Bazaarvoice plans to reduce the window for approval to significantly less than 24 hours, but this is much more difficult than it sounds.

]]> By: Patrick Sullivan Jr. http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1222 Patrick Sullivan Jr. Mon, 11 Dec 2006 19:59:18 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1222 To beat a dead horse... ;-) IMHO, any user generated content that is not instantaneously posted is sub-optimal. There's really not much difference between 15 minutes, 24 hours, and 5-7 days. What percentage of people have the time to go back and check if it was posted? Btw, I recently wrote an Amazon.com review and it was immediately posted. Now, it may have eventually been pulled, but I'm not the type that is going to go back and check on it. All that said, I'm happy to report not a single complaint from our customer base on this, but I've got my ears peeled. :) To beat a dead horse… ;-) IMHO, any user generated content that is not instantaneously posted is sub-optimal. There’s really not much difference between 15 minutes, 24 hours, and 5-7 days. What percentage of people have the time to go back and check if it was posted?

Btw, I recently wrote an Amazon.com review and it was immediately posted. Now, it may have eventually been pulled, but I’m not the type that is going to go back and check on it.

All that said, I’m happy to report not a single complaint from our customer base on this, but I’ve got my ears peeled. :)

]]> By: Brett Hurt http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1126 Brett Hurt Thu, 07 Dec 2006 03:12:35 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1126 Patrick, great points. We obviously don't want to hold back the posting of a review if it is approved and ready to be posted. Our turnaround time for moderating is usually less than 24 hours from the time it was submitted. That is far better than the 5-7 day standard set by Amazon.com. Patrick, great points. We obviously don’t want to hold back the posting of a review if it is approved and ready to be posted. Our turnaround time for moderating is usually less than 24 hours from the time it was submitted. That is far better than the 5-7 day standard set by Amazon.com.

]]> By: Patrick Sullivan Jr. http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1125 Patrick Sullivan Jr. Thu, 07 Dec 2006 01:51:03 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1125 IMO, the first wave of MySpace happened because it connected fans and bands in a completely new way. Fans got to become "friends" and say (comment) how much they loved (or hated) the bands. Bands got to mass market to fans. Next thing you know, MySpace is all over the news and the adults came and ruined it. MySpace has jumped the shark. It'll (probably) always be #1 in the social networking space, but it's no longer cool. You said, <i>At Bazaarvoice, we know that a reviewer comes back to our client’s site three times, on average, after submitting a review to see if it has posted yet. When people take the time to share their opinion, they want to know the world heard it. This fact alone gives our clients three opportunities to resell a customer.</i> This may be true, but I still contend that reviews posted instantaneously are better in the long run because they make for a much better customer experience. Who cares how many times I get a chance to "resell a customer" if the customer is disappointed about not getting the immediate gratification of ego-stroking. IMO, the first wave of MySpace happened because it connected fans and bands in a completely new way. Fans got to become “friends” and say (comment) how much they loved (or hated) the bands. Bands got to mass market to fans.

Next thing you know, MySpace is all over the news and the adults came and ruined it. MySpace has jumped the shark. It’ll (probably) always be #1 in the social networking space, but it’s no longer cool.

You said, At Bazaarvoice, we know that a reviewer comes back to our client’s site three times, on average, after submitting a review to see if it has posted yet. When people take the time to share their opinion, they want to know the world heard it. This fact alone gives our clients three opportunities to resell a customer.

This may be true, but I still contend that reviews posted instantaneously are better in the long run because they make for a much better customer experience. Who cares how many times I get a chance to “resell a customer” if the customer is disappointed about not getting the immediate gratification of ego-stroking.

]]> By: Truly Twisted Marketing http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/comment-page-1/#comment-1101 Truly Twisted Marketing Mon, 04 Dec 2006 23:26:04 +0000 http://www.bazaarvoice.com/blog/2006/12/02/jpg-magazine-ego-and-photo-reviews/#comment-1101 <strong>Hot Market Trends for 2007...</strong>   1. Community of Customers Socialization is big. Looking at your customers as a community of individuals with whom you are having a conversation is what today’s personalized marketing is all about. Taking this trend to the next level are te... Hot Market Trends for 2007…

 
1. Community of Customers
Socialization is big. Looking at your customers as a community of individuals with whom you are having a conversation is what today’s personalized marketing is all about. Taking this trend to the next level are te…

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