http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/comment-page-1/#comment-18331 Word-of-Mouth Wisdom #6: Kelly Mooney, Resource Interactive » Shop.org Blog Fri, 18 May 2007 06:03:56 +0000 http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/#comment-18331 [...] As I promised almost one month ago, I am posting my next Word-of-Mouth Wisdom interview with Kelly Mooney, President of Resource Interactive. Kelly gave a groundbreaking presentation on the Millennials in her Shop.org Annual Summit keynote last year. I decided to revisit this topic, as well as her upcoming book, which I was interviewed for (and I posted that interview in April). [...] [...] As I promised almost one month ago, I am posting my next Word-of-Mouth Wisdom interview with Kelly Mooney, President of Resource Interactive. Kelly gave a groundbreaking presentation on the Millennials in her Shop.org Annual Summit keynote last year. I decided to revisit this topic, as well as her upcoming book, which I was interviewed for (and I posted that interview in April). [...]

]]> http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/comment-page-1/#comment-18327 Bazaarblog » Blog Archive » Word-of-Mouth Wisdom #6: Kelly Mooney, Resource Interactive Fri, 18 May 2007 05:56:18 +0000 http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/#comment-18327 [...] As I promised almost one month ago, I am posting my next Word-of-Mouth Wisdom interview with Kelly Mooney, President of Resource Interactive.  Kelly gave a groundbreaking presentation on the Millennials in her Shop.org Annual Summit keynote last year.  I decided to revisit this topic, as well as her upcoming book, which I was interviewed for (and I posted that interview in April).     [...] [...] As I promised almost one month ago, I am posting my next Word-of-Mouth Wisdom interview with Kelly Mooney, President of Resource Interactive.  Kelly gave a groundbreaking presentation on the Millennials in her Shop.org Annual Summit keynote last year.  I decided to revisit this topic, as well as her upcoming book, which I was interviewed for (and I posted that interview in April).     [...]

]]> http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/comment-page-1/#comment-1716 Bazaarblog » Blog Archive » The Word-of-Mouth Potential of Green Products in 2007 and Beyond Sat, 30 Dec 2006 06:03:08 +0000 http://www.bazaarvoice.com/blog/2006/10/25/millennials-are-socially-conscious-consumers/#comment-1716 [...] I just finished watching Who Killed the Electric Car?, a documentary about General Motors and the failed EV1 car, the first electric car to be produced since the 1930s.  I will not get into the politics of the movie - you should watch it (or read that Wikipedia entry) and interpret the information as you see fit.  But I will say that I think that General Motors missed a phenomenal opportunity to both tap into a new wave of customer demand and create an incredibly powerful positive word-of-mouth movement that they sorely need.  This is important on so many levels, not the least of which is that the Millennials (the next generation of 100 million American consumers) are socially and environmentally conscious consumers (as I wrote about in October). [...] [...] I just finished watching Who Killed the Electric Car?, a documentary about General Motors and the failed EV1 car, the first electric car to be produced since the 1930s.  I will not get into the politics of the movie – you should watch it (or read that Wikipedia entry) and interpret the information as you see fit.  But I will say that I think that General Motors missed a phenomenal opportunity to both tap into a new wave of customer demand and create an incredibly powerful positive word-of-mouth movement that they sorely need.  This is important on so many levels, not the least of which is that the Millennials (the next generation of 100 million American consumers) are socially and environmentally conscious consumers (as I wrote about in October). [...]

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