Comments on: Can Customers Trust Online Reviews?

By: Digital Solid: Marketing Technology ROI » Can negative reviews of your product actually help you?

Fri, 05 Jan 2007 15:56:52 +0000

[...] I found one person's opinion on all three. That person is Sam Decker, VP of Marketing and Products at Bazaar Voice. In a report he presented back in September, he provided some clarity to Question #3, when he showed how there is a strong correlation between online and offline reviews. In other words, experience should demonstrate to most consumers that there is reliability in online reviews. [...]

By: Ericka Norman

Ericka Norman — Tue, 17 Oct 2006 15:50:27 +0000

LinkedIn is an excellent example of a site which relies heavily on the online and offline social network trust. They aren't in the market of product reviews yet, but as of Monday branched into service reviews. There are talks however of product reviews in the near future (primarily books and movies to start).

In the end, do you think social networking sites will have a competitive advantage? According to the MIT study you cited, maybe not enough to worry about. Your thoughts?

"Mr. Guericke thinks LinkedIn has an advantage over competitors because its service revolves around personal recommendations rather than receiving referrals from unknown people."
- http://www.redherring.com/Article.aspx?a=19201&hed=Cultural+Changes+at+LinkedIn

By: Ericka Norman

Ericka Norman — Tue, 17 Oct 2006 15:50:00 +0000

In the end, do you think social networking sites will have a competitive advantage? According to the MIT study you cited, maybe not enough to worry about. Your thoughts?