Earlier Wayne posted about PETCO's recent post-purchase survey of its customers which revealed ratings and reviews was the #1 feature helping them make a purchase decision.
Today we see NewEgg (not a Bazaarvoice client) posted a public poll (using iPerceptions) on what factors on the product detail page influenced their purchase decision the most. Like PETCO, Customer Reviews was #1 at NewEgg with 57% of votes, followed by detailed specifications at 32%.
