Comments on: "Negative reviews do not hurt a product…" http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/comment-page-1/#comment-223 Brett Hurt | Founder and CEO Sat, 12 Aug 2006 14:54:58 +0000 http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/#comment-223 I heard from Stuart Wallock, former Director of Marketing at Newegg.com, this week about how negative reviews were incredibly important to driving conversion on Newegg. Newegg is a standard-bearer of sorts with regards to reviews, leveraging them throughout email campaigns and site search, generating over 1,000 reviews per day. I heard from Stuart Wallock, former Director of Marketing at Newegg.com, this week about how negative reviews were incredibly important to driving conversion on Newegg. Newegg is a standard-bearer of sorts with regards to reviews, leveraging them throughout email campaigns and site search, generating over 1,000 reviews per day.

]]> By: Brett Hurt | Founder and CEO http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/comment-page-1/#comment-130983 Brett Hurt | Founder and CEO Sat, 12 Aug 2006 14:54:00 +0000 http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/#comment-130983 I heard from Stuart Wallock, former Director of Marketing at Newegg.com, this week about how negative reviews were incredibly important to driving conversion on Newegg. Newegg is a standard-bearer of sorts with regards to reviews, leveraging them throughout email campaigns and site search, generating over 1,000 reviews per day. I heard from Stuart Wallock, former Director of Marketing at Newegg.com, this week about how negative reviews were incredibly important to driving conversion on Newegg. Newegg is a standard-bearer of sorts with regards to reviews, leveraging them throughout email campaigns and site search, generating over 1,000 reviews per day.

]]> By: Luke Hejl http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/comment-page-1/#comment-194 Luke Hejl Fri, 04 Aug 2006 20:35:30 +0000 http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/#comment-194 I tend to agree with the notion that negative reviews help online shopping conversion. It has been my experience that if consumer reviews for products appear to live within the consumer site where the product will be purchased that consumers are weary of trusting the authenticity of the review unless there are a small percentage of negative reviews. With the existance of both positive and negative reviews a consumer can be confident that these are not reviews posted by by the website's interns. :) We have had to guide several of our clients with the decision to incorporate reviews that live within their corporate shell of their own site, or create some sort of consumer review sitelet that appears to not be corporately hosted to avoid weary consumer syndrome. If you can pull off a consumer review tool that appears to live within the site (even though it may be externally hosted) and doesn't appear to be corporately tainted (such as what bazaarvoice has done so well for clients such as Amazon and Overstock) you are pushing your clients toward success. Negative reviews must exist to sell, sell, sell! The flip side of that is that if a product has a huge percentage of negative reviews, it will deter consumer purchase. This should be viewed as a positive thing to the site because they know to pull the not-so-good product off the shelves! Luke Hejl T3 Advertising I tend to agree with the notion that negative reviews help online shopping conversion. It has been my experience that if consumer reviews for products appear to live within the consumer site where the product will be purchased that consumers are weary of trusting the authenticity of the review unless there are a small percentage of negative reviews. With the existance of both positive and negative reviews a consumer can be confident that these are not reviews posted by by the website's interns. :)

We have had to guide several of our clients with the decision to incorporate reviews that live within their corporate shell of their own site, or create some sort of consumer review sitelet that appears to not be corporately hosted to avoid weary consumer syndrome.

If you can pull off a consumer review tool that appears to live within the site (even though it may be externally hosted) and doesn't appear to be corporately tainted (such as what bazaarvoice has done so well for clients such as Amazon and Overstock) you are pushing your clients toward success.

Negative reviews must exist to sell, sell, sell! The flip side of that is that if a product has a huge percentage of negative reviews, it will deter consumer purchase. This should be viewed as a positive thing to the site because they know to pull the not-so-good product off the shelves!

Luke Hejl
T3 Advertising

]]> By: Luke Hejl http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/comment-page-1/#comment-130982 Luke Hejl Fri, 04 Aug 2006 20:35:00 +0000 http://www.bazaarvoice.com/blog/2006/08/01/negative-reviews-do-not-hurt-a-product/#comment-130982 I tend to agree with the notion that negative reviews help online shopping conversion. It has been my experience that if consumer reviews for products appear to live within the consumer site where the product will be purchased that consumers are weary of trusting the authenticity of the review unless there are a small percentage of negative reviews. With the existance of both positive and negative reviews a consumer can be confident that these are not reviews posted by by the website's interns. :) We have had to guide several of our clients with the decision to incorporate reviews that live within their corporate shell of their own site, or create some sort of consumer review sitelet that appears to not be corporately hosted to avoid weary consumer syndrome. If you can pull off a consumer review tool that appears to live within the site (even though it may be externally hosted) and doesn't appear to be corporately tainted (such as what bazaarvoice has done so well for clients such as Amazon and Overstock) you are pushing your clients toward success. Negative reviews must exist to sell, sell, sell! The flip side of that is that if a product has a huge percentage of negative reviews, it will deter consumer purchase. This should be viewed as a positive thing to the site because they know to pull the not-so-good product off the shelves! Luke Hejl T3 Advertising I tend to agree with the notion that negative reviews help online shopping conversion. It has been my experience that if consumer reviews for products appear to live within the consumer site where the product will be purchased that consumers are weary of trusting the authenticity of the review unless there are a small percentage of negative reviews. With the existance of both positive and negative reviews a consumer can be confident that these are not reviews posted by by the website's interns. :)

We have had to guide several of our clients with the decision to incorporate reviews that live within their corporate shell of their own site, or create some sort of consumer review sitelet that appears to not be corporately hosted to avoid weary consumer syndrome.

If you can pull off a consumer review tool that appears to live within the site (even though it may be externally hosted) and doesn't appear to be corporately tainted (such as what bazaarvoice has done so well for clients such as Amazon and Overstock) you are pushing your clients toward success.

Negative reviews must exist to sell, sell, sell! The flip side of that is that if a product has a huge percentage of negative reviews, it will deter consumer purchase. This should be viewed as a positive thing to the site because they know to pull the not-so-good product off the shelves!

Luke Hejl
T3 Advertising

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