Comments on: How to Create a Customer for Life http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/ Ideas to Help Customers Build Your Business Sat, 20 Mar 2010 02:51:50 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: MarketingSherpa - Will You Answer Me? » Instigator Blog http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/comment-page-1/#comment-313 MarketingSherpa - Will You Answer Me? » Instigator Blog Tue, 12 Sep 2006 21:12:21 +0000 http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/#comment-313 [...] Meanwhile, at Bazaarblog I’ve just read Brant’s post, How to Create a Customer for Life and that makes me even more disappointed with MarketingSherpa, but also encourages me that some companies get it when it comes to customer service. [...] [...] Meanwhile, at Bazaarblog I’ve just read Brant’s post, How to Create a Customer for Life and that makes me even more disappointed with MarketingSherpa, but also encourages me that some companies get it when it comes to customer service. [...]

]]> By: Steve Harper http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/comment-page-1/#comment-139 Steve Harper Wed, 12 Jul 2006 12:25:08 +0000 http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/#comment-139 Listening to the customer is the single biggest difference between a company's success or failure. I don't know how many of my highly educated, well experienced executives that I coach and consult with that have to be reminded of the very simple phrase.... "God gave you two ears and one mouth for a reason." Always, and I do mean always, use them proportionately when working with your customers. They will love you for it! Great blog Brett, keep up the good work. Listening to the customer is the single biggest difference between a company’s success or failure. I don’t know how many of my highly educated, well experienced executives that I coach and consult with that have to be reminded of the very simple phrase….

“God gave you two ears and one mouth for a reason.” Always, and I do mean always, use them proportionately when working with your customers. They will love you for it!

Great blog Brett, keep up the good work.

]]> By: Ben Yoskovitz http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/comment-page-1/#comment-95 Ben Yoskovitz Fri, 23 Jun 2006 13:43:08 +0000 http://www.bazaarvoice.com/blog/2006/06/22/how-to-create-a-customer-for-life/#comment-95 That's a great example of wonderful customer service. Gotta keep this one in my notes. I wonder if Rob pinged any other customers about the Nuun product; asking them if they'd be interested in it, or if he just went on your advice alone? Maybe Rob looked at your purchasing habits with them, saw that you were a repeat customer and that gave him the necessary oomph to make a move. It would be interesting to get his side of the story. Taking customer feedback is critical, taking it politely even more so, but I've also seen companies respond to every request and get buried in it, and/or get distracted from their main purpose/goal by catering to special interests. It sounds like Rob knows what he's doing though; stocking a little bit of inventory to see how it goes before committing makes sense... That’s a great example of wonderful customer service. Gotta keep this one in my notes.

I wonder if Rob pinged any other customers about the Nuun product; asking them if they’d be interested in it, or if he just went on your advice alone?

Maybe Rob looked at your purchasing habits with them, saw that you were a repeat customer and that gave him the necessary oomph to make a move.

It would be interesting to get his side of the story. Taking customer feedback is critical, taking it politely even more so, but I’ve also seen companies respond to every request and get buried in it, and/or get distracted from their main purpose/goal by catering to special interests. It sounds like Rob knows what he’s doing though; stocking a little bit of inventory to see how it goes before committing makes sense…

]]>