http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/ Ideas to Help Customers Build Your Business Thu, 09 Feb 2012 08:03:00 +0000 hourly 1 http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/comment-page-1/#comment-104967 Small Business Thu, 21 Jan 2010 10:26:38 +0000 http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/#comment-104967 If your business is all about selling services and software on the net, your business is about 50% easier than most other business. If your business is all about selling services and software on the net, your business is about 50% easier than most other business.

]]> http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/comment-page-1/#comment-130976 Small Business Thu, 21 Jan 2010 10:26:00 +0000 http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/#comment-130976 If your business is all about selling services and software on the net, your business is about 50% easier than most other business. If your business is all about selling services and software on the net, your business is about 50% easier than most other business.

]]> http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/comment-page-1/#comment-64 blog.adegga.com » How Users Value Reviews Fri, 09 Jun 2006 17:23:44 +0000 http://www.bazaarvoice.com/blog/2006/06/09/shoporg-sherpa-etailing-studies-agree-customer-reviews-1-merchandising-tactic/#comment-64 [...] The Bazaarblog has some very interesting numbers on how users value reviews. * 63% of users prefer sites with ratings and reviews (eVoc Insights) * 48% of shoppers seek reviews before making a purchase decision (eVoc Insights) * Conversion of customers buying a single product nearly doubled after the product received a five-star review, going from .44% to 1.04%. (Marketing Experiments / Shopping.com experiment) * 59% of users considered customer reviews to be more valuable than expert reviews. (BizRate) [...] [...] The Bazaarblog has some very interesting numbers on how users value reviews. * 63% of users prefer sites with ratings and reviews (eVoc Insights) * 48% of shoppers seek reviews before making a purchase decision (eVoc Insights) * Conversion of customers buying a single product nearly doubled after the product received a five-star review, going from .44% to 1.04%. (Marketing Experiments / Shopping.com experiment) * 59% of users considered customer reviews to be more valuable than expert reviews. (BizRate) [...]

]]>