http://www.bazaarvoice.com/blog/2006/02/19/edelman-study-a-person-like-me-now-most-credible-spokesperson/ Ideas to Help Customers Build Your Business Thu, 18 Mar 2010 15:52:31 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.bazaarvoice.com/blog/2006/02/19/edelman-study-a-person-like-me-now-most-credible-spokesperson/comment-page-1/#comment-29785 Word-of-Mouth Wisdom #7: Ed Keller, The Keller Fay Group » Shop.org Blog Thu, 09 Aug 2007 12:39:20 +0000 http://bazaarblog.contentrobot.com/?p=25#comment-29785 [...] years consumer trust in official sources of information has plummeted, replaced instead with rising trust in friends, family, and “people like me.”  The second force is the rise in technology, which enables consumers to see out peer-to-peer [...] [...] years consumer trust in official sources of information has plummeted, replaced instead with rising trust in friends, family, and “people like me.”  The second force is the rise in technology, which enables consumers to see out peer-to-peer [...]

]]> http://www.bazaarvoice.com/blog/2006/02/19/edelman-study-a-person-like-me-now-most-credible-spokesperson/comment-page-1/#comment-29710 Word-of-Mouth Wisdom #7: Ed Keller, The Keller Fay Group | Bazaarblog Thu, 09 Aug 2007 01:03:55 +0000 http://bazaarblog.contentrobot.com/?p=25#comment-29710 [...] years consumer trust in official sources of information has plummeted, replaced instead with rising trust in friends, family, and "people like me."  The second force is the rise in technology, which enables consumers to see out peer-to-peer [...] [...] years consumer trust in official sources of information has plummeted, replaced instead with rising trust in friends, family, and "people like me."  The second force is the rise in technology, which enables consumers to see out peer-to-peer [...]

]]> http://www.bazaarvoice.com/blog/2006/02/19/edelman-study-a-person-like-me-now-most-credible-spokesperson/comment-page-1/#comment-26394 84% trust user reviews over a critic (MarketingSherpa) | Bazaarblog Wed, 04 Jul 2007 00:31:39 +0000 http://bazaarblog.contentrobot.com/?p=25#comment-26394 [...] year Edelman told us that “trust in someone like me” tripled in two years, from 20% to 68%. Jupiter found [...] [...] year Edelman told us that “trust in someone like me” tripled in two years, from 20% to 68%. Jupiter found [...]

]]> http://www.bazaarvoice.com/blog/2006/02/19/edelman-study-a-person-like-me-now-most-credible-spokesperson/comment-page-1/#comment-509 Bazaarblog » Blog Archive » Shop.org Summit — An Inflection Point for Online Retailers Thu, 19 Oct 2006 13:21:27 +0000 http://bazaarblog.contentrobot.com/?p=25#comment-509 [...] Kelly Mooney had a fantastic presentation featuring video diaries of Millenials who are the new bulge of spending power. In the words of one young shopper, “I’m trained now to ignore ads”. Eyetracking heatmaps confirm this. Interestingly, these young buyers want to ‘fit in’. They won’t buy without looking for justification, whether that be from their friends or from people like them. This is consistent with the Edelman study that found “Trust in someone like me”  has tripled in the last 2 years. [...] [...] Kelly Mooney had a fantastic presentation featuring video diaries of Millenials who are the new bulge of spending power. In the words of one young shopper, “I’m trained now to ignore ads”. Eyetracking heatmaps confirm this. Interestingly, these young buyers want to ‘fit in’. They won’t buy without looking for justification, whether that be from their friends or from people like them. This is consistent with the Edelman study that found “Trust in someone like me”  has tripled in the last 2 years. [...]

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