Seeking authenticity: How trustworthy brands drive customer loyalty

Issues of authenticity touch just about every aspect of our day-to-day lives - from the relationships we foster to the brands with which we choose to do business.

Download our new white paper, Seeking authenticity: How trustworthy brands drive customer loyalty, to navigate what it means to provide authentic user-generated content - backed by examples, guidelines and proven best practices.

You'll learn:

  • Best practices for companies who capture and display reviews on their website
  • Hints and tips on ways to handle disclosure in customer review content
  • How to best handle reviews submitted by employees
  • How dubious activities such as 'astroturfing', modified content and fake reviews can negatively impact your business
  • The 3 core principles of the Bazaarvoice Authenticity Policy

Download Seeking authenticity: How trustworthy brands drive customer loyalty and make sure you're getting all the benefits of trustworthy user-generated content.

Tweetables

Tweet-sized extracts from the white paper ready for sharing.

Brands that hide behind fake claims are not going to be successful in the long run
Disclosures on reviews can come in many forms but they should be displayed clearly
FTC guidance aligns with a key component of authenticity: reviews must be transparent

Download here

Learn more about authenticity