Collected perspectives on authenticity
The concept of authenticity is bigger than marketing; it’s fundamental to how we form relationships, not unlike the relationships we form with people around us.
We decided to explore that truth, both in the business realm and beyond to topics like art, counterfeit goods, and more. This series contains a variety of perspectives on the true meaning of authenticity, and its impact on the experience of those who engage with it.
Each different perspective is available below, or simply click the button to download the e-book.
Authenticity – Relative, unmeasurable, and ever-changing
Julie Freeman // Artist & TED Fellow
Julie Freeman is an artist, TED Senior Fellow, and amateur taxidermist. Her work incorporates technology and data to explore the relationship between science and nature.
Consumer demand for authentic vs. counterfeit goods
Tim Phillips // Journalist, author, counterfeiting expert
Tim Phillips is a freelance journalist who writes about business, technology, and economics. He is the author of several books, including Knockoff: The Deadly Trade in Counterfeit Goods, and Talk Normal: Stop the Business Speak, Jargon and Waffle
Art as authentic emotions – of the artist and the viewer
Philip Mould // Art dealer & forgery expert
Philip Mould is an art dealer specializing in British art and Old Masters. He is the author of The Art Detective: Adventures of an Antiques Roadshow Appraiser, and a co-presenter on the BBC1 program Fake or Fortune?
The simple test of authenticity and honesty in marketing
Andy Sernovitz // Author & CEO, SocialMedia.org
Andy Sernovitz teaches word of mouth marketing and is a New York Times bestselling author. He is a rabid purist on the topic of marketing ethics and travels the country teaching companies how to stop being jerks to their customers.