Authenticity

We're passionate about the power of authentic conversations to change the world, both for consumers and for the businesses who know how to listen to them.

With the launch of our Authentic Reviews Trust Mark, we've gathered together all our resources on authenticity, including best practices for working with user-generated content, our latest research into how consumers perceive the trustworthiness of brands and collected perspectives on what it means to be authentic.

Research

Infographic - Protecting the integrity of consumer reviews

Reviews hold enormous value for both consumers and companies - but only if they are authentic. Take a look at our infographic to find out what consumers really think about issues of authenticity and transparency.

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White paper - How trustworthy brands drive customer loyalty

Issues of authenticity touch just about every aspect of our day-to-day lives. Download our new white paper, Seeking authenticity: How trustworthy brands drive customer loyalty, and learn to manage your authentic user-generated content.

Learn more »

Collected Perspectives

Collected Perspectives

Read our Collected Perspectives series to see how professionals in various fields engage with the concept of authenticity.

Julie Freeman

Authenticity – Relative, unmeasurable, and ever-changing

Read Julie's story »

Tim Phillips

Consumer demand for authentic vs. counterfeit goods

Read Tim's story »

Philip Mould

Art as authentic emotions – of the artist and the viewer

Read Philip's story »

Andy Sernovitz

The simple test of authenticity and honesty in marketing

Read Andy's story »

#EndFakeReviews

Follow our social channels for the latest on our mission to bring authentic reviews to the web.

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