Turn customer questions into sales

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Ask & Answer™ puts the answers where shoppers buy

Ask & Answer lets consumers ask questions within the purchase path, then other consumers, manufacturers, and product experts contribute answers. This talk-back functionality creates a closed loop between an organization and a consumer, provides great feedback to manufacturers and retailers, and lives directly where consumers are looking to buy: on the product and category pages.

Ask & Answer improves conversion, reduces product returns, decreases support costs – and it’s a great way for manufacturers to interact directly with consumers in a way never before possible.

Ask & Answer lets manufacturers speak directly to consumers. Ask & Answer lives where consumers shop – primarily on retailers’ pages – but Bazaarvoice notifies manufacturers of new questions across all Bazaarvoice-enabled retailer sites, so manufacturers can answer their questions promptly. This increases manufacturer-specific content, increasing “shelf space” on the retailer site for those brands.
Many ways to ask and answer. Bazaarvoice allows photos and videos to enhance questions and answers, and we enable brands to include hyperlinks in their responses to consumers. Badging lets consumers know who’s answering questions – product specialists, retailers, or other consumers. Visitors can even vote on the helpfulness of each answer.
Always relevant, always available. All questions and answers are fully searchable, and can be grouped into “teaser” categories, like “Questions with Most Helpful Answers” and “Unanswered Questions.” Once a question is answered, it lives directly in the purchase path forever, helping other consumers make good choices, and reducing product-related support costs.
Flexible, easy to deploy, and fully customizable. Ask & Answer is styled by Bazaarvoice to enhance your product or category pages, and your Community Manager will work with you to create an interactive, growing community. Your implementation team makes going live a breeze, and you’ll never see Bazaarvoice branding anywhere on your site. Your Community Manager can brainstorm campaign ideas and help you understand how to use the Workbench and your Web analytics provider to uncover dramatic results. And once Ask & Answer is live on your site, Bazaarvoice content moderation ensures you’ll only see relevant, customer-friendly content.

Through integrated profiles, Ask & Answer works with your Ratings & Reviews and Stories implementations to tie all user-generated content together, further engaging your contributors and letting them build an identity on your site.

Ask & Answer feature overview

We never stop. We introduce new features on this and all our solutions every seven weeks. These are just a few features that help drive sales and extend your community.

Answer Request™ – Answer Request™ solicits answers from reviewers and other answerers (screenshot)
Profiles – Profiles integrate all content from one contributor, giving them clout on your site (screenshot)
Badges – Badges identify top customer contributors or experts (screenshot)
Social Alerts – Social Alerts email customers when questions are answered (screenshot)
Photo and Video Answers – Photos and videos enhance answers (screenshot)
Best answer voting – Consumers vote for the best answers, letting key content rise to the top (screenshot)