Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

March 11, 2015

Social Media Reviews Drive E-commerce Conversion

E-commerce is a booming market, and its growth is closely tied to social media engagement.

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February 19, 2015

How ROD Became the New Black in Business Marketing

ROD means more than obtaining new user information to create a more personalized experience - it’s also about providing customization by using the data a business already has.

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January 21, 2015

The 3 ROI Zones of Consumer-Generated Content

Bazaarvoice's Amy Hayes delves into the value of reviews in relations to conversion, search engine optimization, and product insights.

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January 21, 2015

Friskies Purrfects Its Organic Search Results

The cat food maker uses rich snippets and a star rating system to raise organic search by 28 percent.

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January 15, 2015

Bazaarvoice appoints new APAC leadership to fuel growth

Bazaarvoice announces Zach Hotchkiss as the company’s vice president of Asia-Pacific operations.

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January 1, 2015

Show and Tell: Sony Electronics

Sony Electronics taps into customer images to highlight its products.

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January 1, 2015

So-Lo-Mo Central

Bazaarvoice has improved how brands and retailers can get permission for a consumer's social post on Twitter and Instagram, for use in an e-commerce campaign or on a brand page.

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November 18, 2014

UGC helps shoppers picture life with Sony Electronics

Brian Luskey, group product manager, explains how Bazaarvoice Curations works for Sony Electronics to drive engagement and conversion.

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November 12, 2014

Winning trust in online reviews is crucial

Gene Austin, CEO, and Anneke Kunik, senior moderation coach, talk to the Financial Times about the importance of human moderation to ensure authenticity in user-generated content.

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September 15, 2014

Humanize Your Brand to Drive Visibility And Create Loyal Consumers

Amy Hayes, vice president of global brand at Bazaarvoice, writes about the need for an authentic, omnichannel brand persona that invites human-level connection.

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January 31, 2014

Promoting Authenticity and Trust with Online Reviews

Matt Krebsbach, director of global public and analyst relations at Bazaarvoice, speaks with Power Retail about managing online reviews, promoting authenticity and generating trust with consumers.

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December 10, 2013

Bazaarvoice Launches 'Trustmark' to Ferret Out Fake Reviews

Lisa Pearson, Bazaarvoice CMO, and Matt Krebsbach, director of global public and analyst relations, talk to AdAge about the launch of the Authentic Reviews Trust Mark

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November 18, 2013

Lean back CMOment: Keeping online reviews honest

Q&A with Lisa Pearson, CMO, about the new rules of engagement with consumers and the importance of legitimate content.

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November 6, 2013

Reputation management: Whatever happens, be responsive and remain positive

Lisa Pearson, CMO at Bazaarvoice, comments on the importance of responsiveness when brands use social media as well as how negative online reviews can actually increase purchase intent.

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November 1, 2013

PR Week CEO Q&A: Stephen Collins, Bazaarvoice

CEO Stephen Collins sits down for an interview with PR Week, covering how Bazaarvoice culture is so important to our success.

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October 31, 2013

From strained to seamless – creating an authentic omnichannel experience

Pat Phelan, VP of Client Services for Bazaarvoice EMEA, shares his thoughts on the future of retail in an omnichannel world.

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October 29, 2013

Back-to-school shopping season offers a lesson for the holidays

Next to the winter holidays, the back-to-school season is the second-biggest selling period of the year for U.S. retailers. However, after a disappointing back-to-school shopping season, forecasters are already predicting a weak holiday shopping season.

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October 28, 2013

The need for Chief Content Officers: "Being heard" is now a C-level issue

Chief Marketing Officer at Bazaarvoice, Lisa Pearson, shares her thoughts on the recent rise of a new C-level exec: the Chief Content Officer.

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October 2, 2013

Sharing is caring

Brands rely heavily on social to provide the 24/7 access that consumers crave. Lisa Pearson, CMO of Bazaarvoice, discusses how reviews can help consumers get the answers they're looking for.

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October 2, 2013

Bazaarvoice: Don't just stand there, say something!

When your customers talk, are you listening? Are you answering? You'd better be, because timely, authentic, helpful online responses to product and service reviews - even on the fly - is going to be the cost of entry for all marketers, if it isn't already.

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August 1, 2013

CMO.com interview: Bazaarvoice CMO Lisa Pearson

In this CMO.com interview, Lisa Pearson talks about her enthusiasm for the exploding possibilities in the digital marketing world and how consumer behavior has changed - or not.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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