We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.
February 19, 2015
ROD means more than obtaining new user information to create a more personalized experience - it’s also about providing customization by using the data a business already has.
January 15, 2015
Bazaarvoice announces Zach Hotchkiss as the company’s vice president of Asia-Pacific operations.
November 18, 2014
Brian Luskey, group product manager, explains how Bazaarvoice Curations works for Sony Electronics to drive engagement and conversion.
September 15, 2014
Amy Hayes, vice president of global brand at Bazaarvoice, writes about the need for an authentic, omnichannel brand persona that invites human-level connection.
January 31, 2014
Matt Krebsbach, director of global public and analyst relations at Bazaarvoice, speaks with Power Retail about managing online reviews, promoting authenticity and generating trust with consumers.
December 10, 2013
Lisa Pearson, Bazaarvoice CMO, and Matt Krebsbach, director of global public and analyst relations, talk to AdAge about the launch of the Authentic Reviews Trust Mark
November 6, 2013
Lisa Pearson, CMO at Bazaarvoice, comments on the importance of responsiveness when brands use social media as well as how negative online reviews can actually increase purchase intent.
October 31, 2013
Pat Phelan, VP of Client Services for Bazaarvoice EMEA, shares his thoughts on the future of retail in an omnichannel world.
October 29, 2013
Next to the winter holidays, the back-to-school season is the second-biggest selling period of the year for U.S. retailers. However, after a disappointing back-to-school shopping season, forecasters are already predicting a weak holiday shopping season.
October 28, 2013
Chief Marketing Officer at Bazaarvoice, Lisa Pearson, shares her thoughts on the recent rise of a new C-level exec: the Chief Content Officer.
October 2, 2013
When your customers talk, are you listening? Are you answering? You'd better be, because timely, authentic, helpful online responses to product and service reviews - even on the fly - is going to be the cost of entry for all marketers, if it isn't already.