Press coverage

We're proud of the thought leadership you can find in Bazaarvoice. Check out some of our recent coverage below.

June 6, 2015

11 Things Entrepreneurs Need to Know

How to build your personal brand, get discovered by consumers, and other things entrepreneurs need to know.

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June 5, 2015

Bazaarvoice CEO Gene Austin – “We shouldn’t be here, but we are here, so let’s move forward.”

Bazaarvoice CEO Gene Austin has spent the last year in pursuit of new growth areas and a more ‘customer-centric’ approach.

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June 5, 2015

Institute for the Future: Mankind Will Soon be a Race of 'Gamers'

In the future, given the phenomenal growth in the number of people entertaining themselves via games, we could all be gamers. Brands need to tap into that opportunity.

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June 4, 2015

OPI's 9 Tips for Nailing Social Media

OPI's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

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June 4, 2015

Bazaarvoice #bsocial15: Consumer-generated content grows up

The social shopping tools provider’s annual summit kicks off with CEO Gene Austin urging retailers and brands to get more – and better – use from the content that customers generate.

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June 2, 2015

Why website accessibility should become your priority

Here's how you can engender equal opportunity and participation in the online world - and your business' online presence.

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June 1, 2015

5 Best Places for Athletes to Work in Austin

If Bazaarvoice was reviewed on its own platform for employee perks, it would without a doubt get a 5-star rating. The health initiatives at Bazaarvoice are driven by employees, supported by leadership, and are constantly evolving.

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May 27, 2015

5 Tips for Marketing to Millennials

With Millennials now representing the largest generation by population size, and having an expected spending power of nearly $200 billion per year by 2017, it is crucial for businesses and brands to effectively appeal to, and engage with, this rapidly growing audience.

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May 26, 2015

#WhyAustin: Bazaarvoice CEO, Gene Austin Touts the Attractiveness, Challenges of the City

Gene Austin, Bazaarvoice CEO, talks about what makes Austin great - and what some of its challenges are.

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May 26, 2015

Showrooming Remains Unpopular With the Majority of Customers

The trend of showrooming has not caught on as experts predicted.

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May 24, 2015

Back-To-School Season? Yes, Start Now!

Product reviews and other user-generated content are critical to BTS consumer electronics sales.

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May 20, 2015

7 On Your Side: Which online reviews are real?

There is a thriving industry around the posting of fake reviews. 7 On Your Side looks into what shoppers can do to protect themselves.

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May 11, 2015

Embracing Negative Feedback: How Brands Can Turn Dissatisfied Customers into Brand Advocates

With the regular introduction of social technologies that graces us daily, there is a newer level of transparency than ever seen before.

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May 7, 2015

12 easy ways to lose your ecommerce customers

Ecommerce, customer relationship, and marketing experts reveal the fastest ways to turn off shoppers and offer advice for what you can do to ensure customers don’t leave your site and make their purchases elsewhere.

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May 6, 2015

Trustworthy alternatives to Yelp

Confirmed customers only: Bazaarvoice is a top provider for trustworthy online ratings and reviews.

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April 28, 2015

Why Putting Authentic Social Content at the Heart of Your Business will Gain your Consumers’ Trust

The shift of power between brand ownership and consumer co-creation continues to evolve.

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April 28, 2015

How Authentic Consumer Content Helps Businesses Deliver a Highly Personalised Shopping Experience

With increased opportunities to interact and connect, consumers have become more proactive, and their expectations for brands to listen to their voice and meet their needs have risen.

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April 26, 2015

Reviews: How Retailers Can Separate Five Stars from the Fakes

Retail Dive looks at ways e-retailers can tackle fake reviews, from recent court cases to new underlying technologies.

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April 25, 2015

The Power of Consumer-Generated Content in the Entertainment Industry

Television executives are creating a connection between viewers and networks that's unlike anything we’ve seen in television’s past.

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April 24, 2015

Bazaarvoice's New CMO: It's time for us to become more than a ratings company

Bazaarvoice has its eyes on new markets and verticals, to find new ways to use its products.

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April 24, 2015

Satiating the Appetite of Today’s Info-Hungry Consumer

Food and beverage brands and retailers should become attuned to these three major trends impacting their consumers.

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April 20, 2015

Spivey Named CMO of Bazaarvoice

Veteran tech marketer Sara Spivey takes over the growth strategy of Bazaarvoice

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April 20, 2015

Bazaarvoice Hires Chief Marketing Officer

Bazaarvoice has hired former Convio executive Sara Spivey as its chief marketing officer.

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March 31, 2015

Bazaarvoice Takes Customer Engagement Best Practices On Tour

Bazaarvoice goes on tour to help clients with issues they face in managing engagement with their own shoppers.

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March 31, 2015

"Les marques ne doivent plus hésiter à engager la conversation avec leurs clients"

Les marques doivent intégrer la dimension sociale dans leur communication digitale.

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March 26, 2015

Les Marques Doivent Comprendre que la Discussion est un Besoin Essentiel de l’être Humain

Les marques doivent à engager la conversation avec leurs clients, en s’emparant du web social, estime Aurélien Dubot, de la Bazaarvoice.

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March 25, 2015

Five Ways to Ethically Manage a Brand's Online Reputation

Reputations that were once was built on direct, personal interaction, are now largely developed via - online and often anonymous - interactions.

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March 18, 2015

PROVEN: More Product Reviews Generate More Sales

Understand the connection between social media and product reviews.

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March 15, 2015

If Your Competitor Leaves You a Bad Review, Be Nice to Them

Bazaarvoice CEO Gene Austin says businesses should respond positively to negative comments.

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March 13, 2015

Adapting to the Connected Consumer – Why Retailers should Stay Ahead of the Technical Curve

The need for businesses to embrace and adapt to technological changes has never been greater.

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Press contacts

For all press inquiries, please contact:

Alison Kwong
Public Relations Manager North America
Tel: +1 (512) 551-6285

Maria Di Martino
Public Relations Manager EMEA
Tel : +44 (0)2080801152

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